You see, on Valentines Day, women are usually the ones who give gifts to the men. On White Day, which is observed exactly one month after Valentines Day, it's the men's turn to shower the women with love and affection.
First celebrated in Japan in 1978, White Day was initiated by the National Confectionery Industry Association as an "answer day" to Valentine's Day - that men should pay back the women who gave them chocolate and other gifts on Valentine's Day.
What began as 'Marshmallow Day' in March 14, 1977 (Ishimuramanseido, a Fukuoka-based confectionery company, marketed marshmallows to men on this fateful day) became a big hit in Japan and was later on adopted by other neighboring countries, including South Korea.
|White Day goodies available at EMart! :)|
|White Day 2013! :)|
Anyhow, for my friends in South Korea, and my fellow Kpop fans all over the world (because we celebrate Korean holidays too, just so you know - haha), a very Happy White Day! Go easy on the sweets!