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12.18.2014

Congrats, Globe Telecom! Cheers to Project Wonderful!

If you're an avid reader of this blog, then you might be familiar with 'Project Wonderful', which I have mentioned time and again here and in my social media accounts. Launched in December 2013, 'Project Wonderful' is Globe Telecom's nation-building effort that aims to provide support in rebuilding communities through sustainable development.

I'm a staunch supporter and advocate of this campaign, and I'm very proud to say that Project Wonderful won this year's ARAW Values Award for the promotion and inculcation of positive values for social change and nation building.
Araw Values Awards.
The ARAW Values Awards recognize outstanding and excellent advertising and marketing messages and/or materials for Branded Communications and Advocacy/Institutional Advertising that promote the ARAW 7 Cornerstone Values, a cluster of select and well-defined values.

The biennial program is organized by the Advertising Foundation of the Philippines, the social development institution and advocacy body of the multi-sector Philippine advertising and marketing communications industry.

We are proud of this award since it proves that through digital media, we can inspire bayanihan using a clear, provocative message:  That anyone, from an ordinary person to a known model, rockstar, sports icon – even a corporate CEO – could help rebuild the nation,” said Yoly Crisanto, SVP for Globe Corporate Communications.

Project Wonderful won in the Branded Communications – Digital category which espouses  “Love of Country and Respect for National Customs and Traditions.” It served as a consolidated platform of Globe products and services that empowered Filipinos to donate time, finances, and talent towards rebuilding the nation.
Project Wonderful.
For Project Wonderful, Globe came out with compelling, documentary-style YouTube videos which recounted the stories of Globe ambassadors Bamboo, Georgina Wilson, Liz Uy, and Chieffy Caligdong as they helped deliver 2,000 Christmas toys to kids in Ormoc, build 100 homes for Ormoc families, and distribute almost 1,000 learning kits to Iloilo schoolchildren.               

Likewise, using the hashtag #ProjectWonderful on social media and blogs, Globe spurred Filipinos from various walks of life to voice hopes and wishes for the country and ultimately, drove them to the Project Wonderful website where they got to know the many ways to donate or even volunteer.               
Project Wonderful was able to raise over P50 million in cash and kind which was used to build homes and school buildings and provide livelihood opportunities to families affected by Typhoon Haiyan.               

The campaign received 779,239 combined YouTube views, 306 million impressions from 112,588 Twitter mentions by 23,894 users on Twitter and Instagram, 136 unique blogger stories, and an average of 50,000 unique visits to www.ProjectWonderful.ph per month for the first quarter of 2014 which resulted in over 1,000 registered volunteers and supporters.


7 replies:

Masshole Mommy said...

It sounds like they are doing a lot of good. Kudos to you for helping spread the word about their good work.

Erinn Sluka said...

What a great campaign. I have a Brands with a Cause section on my site too and just love to highlight companies like them! http://www.parentinghealthy.com/

ReviewsSheROTE Pamela R said...

Congrats on a job well done!

Cynthia said...

I'm so happy to hear that this project has helped those affected by Typhoon Haiyan. It so inspiring to read about people helping people via a great cause/project like this.

Christy Garrett said...

Thank you for sharing. I love hearing about companies helping others out.

mail4rosey said...

Wow, they picked the right name. That is a lot that they raised, and it is def. worthy of the name 'Project Wonderful.'

Erika Awakening said...

I feel very happy to see people helping each other out in the holiday season :)

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