Speaking of reunions, no party or family gathering would be complete without everybody's favorite drink - Coca Cola. When my cousins arrived last week, the first meal that they had were buckets of fried chicken from the local fast food chain (which they do not have in London), partnered with ice-cold bottles of Coke. Ah, happiness!
We never run out of Coke here at our place, as we have a sari-sari store in our compound. My aunt used to own that sari-sari store (which is now managed by my grandmother's relative), until she finally decided to go back to the nursing profession and try her luck in London. Back in the days, I would help my aunt tend the store by doing simple tasks like taking payments (bayad) and giving change (sukli). It was a lot of fun, and I think my people skills were actually honed by helping out in the store and attending to my aunt's loyal customers (suki).
And this is why Coca-Cola's latest video ad is close to my heart. In this video, Coca-Cola focuses on the power of women entrepreneurship, and how small businesses contribute to the growth of the community in more ways than one.
Take for instance Mercy's Sari Sari Store, which is not only a sari-sari store, but also a hangout for the local 'homecourt heroes'. (In my aunt's case, her sari-sari store is like the employees' lounge of the motor shop across the street.) There's also Elvira's Carinderia, which is not only a place for people to dine, but also a place for people to hang-out, spend time, and have fun with friends.
This video ad is part of Coca-Cola's 5by20 Campaign, which aims to empower women and help improve lives. Through 5by20, Coca-Cola aims to address the most common barriers to success that women face. This can be achieved by giving women entrepreneurs access to business skills training courses, financial services, and connections with peers or mentors.
Why 5by20, you might ask. It's because the goal is to empower 5 million women micro-entrepreneurs by the year 2020. Hence, 5by20.
Click here to learn more about 5by20 Campaign.
*This is a sponsored post. Thoughts and opinions expressed are entirely my own.