Ads 468x60px

10.17.2013

EZRA | The First Capsule Collection from ZALORA.

So what's a 'capsule collection', you may ask. Just to be clear, it's not a collection of medicines, or things that you pop into your mouth when you are (or to avoid getting) sick. A capsule collection or capsule wardrobe is actually a set of easy-to-wear items that can be mixed and matched to create a number of different stylish ensembles.

This concept was pioneered by American designer Donna Karan in 1985, when she first released her '7 Easy Pieces Collection'. These seven pieces are: a bodysuit, a blouse (or turtleneck), a coat, a jacket, a skirt, a pair of pants (or trousers), and an evening dress.

When this collection debuted in the runway, Donna Karan showed models dressed only in bodysuits and black tights. And as the show progressed, the models then began adding items of clothing such as jackets and trousers, to show versatility of the pieces and the interchangeable style of dressing.

An example of the 7 Easy Pieces.
Here in the Philippines, online fashion store Zalora recently launched their own capsule collection with their own clothing label, EZRA. This in-house, exclusive collection features clothing, shoes, and accessories for women, with a range of menswear already in the works.
EZRA.
Here's a bit of info about the brand:
Fresh, exciting and current, EZRA is for fashion-lovers who pride themselves on staying on the forefront of trends and up-to-the-minute style. Drawing inspiration from the catwalk, celebrity looks and street style, EZRA is a must-have for style-setting individuals that value unique and affordable fashion.

EZRA’s collective of international, Singapore based designers continually scour the globe for inspiration to bring you the latest in what’s directional and cool. This is seen in the diverse range of on-trend pieces found in both the women and men’s collections of apparel, footwear and bags.

Womenswear incorporates fun and flirty designs for the girl who loves the frivolity of fashion to the chic and trend-savvy, for the girl who likes to stand out from the crowd. Pieces that can take her from day to night with ease are paired with footwear and bags that effortlessly complete the EZRA look. EZRA’s Men’s collections embraces a wide-range of trends from youthful street-style to a more refined sartorial look that allow any guy to experiment with an assortment of modern, global-inspired looks.

Now take a look at some of my favorite stuff from this newly-unveiled line. These are pieces of clothing that I would actually wear, considering that I'm a simple jeans and t-shirt girl in real life. Haha! :)
Drop-waist T-shirt Dress, Php 595.
Tweed Jacket, Php 2195.
Metallic Lace Tee, Php 649.
Embellished Collar Sheath Dress, Php 1795.

You can view the entire collection here, and you can get to know more about EZRA here. :)

14 replies:

Bronze Goddess said...

that tweed jacket is love! I want!

Franc said...

Nice to see Ezra collections here via Zalora and I'm sure a lot of ladies would love their fresh designs.

earthlingorgeous said...

that tweed jacket is love!

MikiHope said...

That is a nice collection the designer has put together. Simple and straight forward lines that will stand the test of time in the Philippines or anywhere else in the world.

Heather King said...

That is such a fun idea! I would love to have several pieces of interchangeable clothing for tons of different unique styles.

Karen Dawkins said...

Capsule fashion is taking off worldwide! Love it! I just signed up for capsule fashion packages through an online company here in the US. No more trying clothes on in stores! YIPPEE!

ReviewsSheROTE Pamela R said...

<3 the mataillic lace t-shirt. Like the idea of this collection!

mail4rosey said...

Well I like every one of the pieces you've showcased here. Very nice!

Yette said...

I love the Tweed jacket. Oh and the collection's name reminds me of Ezra from PLL :)

Loreina Klevenski said...

All of the items in the collection are so cute! I love them all!

Elisebet F said...

I've never heard of a capsule collection before, it makes sense. I do have a few basic pieces that I mix and match.

Lexie Lane said...

Nice collection! Obviously she wears it much better than I would, but love them all! I think the metalic tee is pretty cute!

Kath Rivera said...

love the stripe tshirt dress :)

Mom-Friday said...

Didn't realize it's an in-house brand pala! Nice jacket and tee! Will take a look at their collection, thanks for sharing!

Related Posts Plugin for WordPress, Blogger...

Blog Sprinkles

Avon (15) BB cream (28) beauty and wellness (173) Big Bang (27) blog campaign (202) BonChon (2) Brand Ambassador (36) Brazilian Jiu Jitsu (17) CC Cream (6) Cetaphil (8) Chael Sonnen (4) Chuseokbim (3) concert (14) contest and giveaway sponsor (232) cruelty-free (16) designer bags (12) DIY (46) eco-friendly (25) Etude House (34) events (122) eye cream (5) eyeshadow (15) Face of the Day (79) family (186) food (153) foodie goodie (129) G-Dragon (8) gadgets (50) Georges St Pierre (2) giveaway (259) green living (35) Happy Meal (7) HCG Diet (5) Holiday Gift Guide (8) home and family (243) home improvement (58) Human Heart Nature (30) Innisfree (11) Instagram (130) Japan (24) Japanese cosmetics (5) Jeju Island (6) jewelry (24) Jimmy Quinlan (1) Jin Yi Han (1) kids (163) Korea (256) Korea.com (9) Korean cosmetics (120) Korean cuisine (13) Korean culture (32) Korean drama (28) korean fashion (12) Korean food (6) Korean tradition (14) KPop (113) Lee Joon Gi (14) Majolica Majorca (4) makeup (186) mineral makeup (19) Missha (16) mommy musings (120) my little man (171) nail polish (18) natural ingredients (42) Nature Republic (6) No Min Woo (2) NYX (3) omurice (1) Onitsuka Tiger (9) organic (59) Park Yoochun (9) Philippines (118) primer (7) product review (243) Reese's Peanut Butter Cups (5) Revlon Colorburst Lip Butter (3) school (33) SHINee (13) Shiseido (4) Siwon (11) Skin 79 (8) Skin Food (10) Sleek Makeup (9) Spoonful (11) super junior (37) Super Show (6) Team Darkside (2) The Face Shop (16) The Ultimate Fighter (1) Tony Moly (24) TOP (6) Tous Les Jours (3) travel (98) TUF17 (1) UFC (18) UniLab (9) Visit Korea (4) Worldwide Korea Bloggers (2) YesAsia (9)