This was exactly what Rich and Greg Komen wanted to achieve some twenty-seven years ago. They hired a Jerilyn Brusseau, a local food connoisseur, to help them with their mission of pioneering the "world's best cinnamon roll".
After three months of research, numerous kitchen experiments, plus several trips to Indonesia to find the most flavorful cinnamon, they were finally able to perfect the cinnamon roll recipe. And with that, the first Cinnabon bakery was opened to the public in December 1985, at the Sea Tac Mall in Seattle, Washington.
Cinnabon finally reached the Philippine shores in October 1999, with the Robinson's Place Manila being its very first branch. Canelle Food Corporation (CFC) is the exclusive Cinnabon franchise holder in the country. Interesting to know that CFC also holds the prestige of opening the very first Cinnabon bakery in Asia.