Seoul Searching | BrickLive Centre in Starfield COEX Mall!

After our memorable star-spotting experience at the Red Carpet Ceremony of the 53rd Baeksang Arts Awards, Yue and I headed to the Central Plaza of COEX Mall for a bit of window shopping. As we made our way to the adjacent Live Plaza where most of the shoe brands are located, we came across a new establishment that made Yue's heart skip a beat.

BrickLive at Starfield, COEX Mall!

It's the BrickLive Centre, an interactive experiential space for Lego fans. Not to be confused with the BTS-inspired cafe in Thailand, BrickLive was initially launched as an exhibition at the Korea International Exhibit Center (KINTEX) in Ilsan. The month-long event was well-received by the Lego-loving fans in South Korea, which led to the opening of a permanent space in Starfield COEX Mall. 

Someone can't contain his excitement!

The BrickLive Centre opened its doors to the public in early March and features five zones - the Play Zone where kids (and even kids-at-heart) can play to their hearts' content;

Ca't rub the smile off his face, haha!

Find Yue! :)

Busy day at the Play Zone!

the Education Zone, which offers art and cooking classes for a fee as part of the BrickLive Curriculum; 

Class in session.

the Gallery, where you can marvel at awesome Lego structures;

Some of the displays can be touched. :)

Photo ops are most welcome.

It's been awhile, Gandalf!

Mario and Luigi and the rest of the crew.

Totoro!

the Merchandise Zone, where you can purchase Lego sets and official BrickLive merchandise; 

Lego Minifigures on display.

One of mt favorite Korean movies of all time.

and the Cafe, which serves cute and colorful Lego-themed desserts and pastries.

Lego Minifigure cookies.

Macarons. 

Cupcakes.

Mini cakes.

Chocolates. 

And more cupcakes!

The Cafe has a nice and cozy ambiance - perfect for parents to sit back and relax while their kids are in class at the adjacent Education Zone, or have a cup of coffee as their kids play with the racetrack and brick pits at the nearby Play Zone. 

Adults chillin' at the BrickLive Cafe.

I sat on one corner with this macaron as Yue joined the other kids at the architecture building table. I let him play for an hour or so, and he had a blast building with bricks of all shapes and sizes. We could have stayed longer, if only I did not have dinner duties (ergo, shopping for ingredients + cooking dinner) that night.

Brickhead? :)

We'll definitely visit this place again on our next Seoul Searching trip. Hopefully, the Minecraft build zone will be open by then. I reckon Yue can spend an entire day at BrickLive Centre and never get tired of it! :)

BrickLive Centre

Live Plaza
Starfield COEX Mall

Seoul, Gangnam-gu, Apgujeong-ro

+82 2-551-1760

Seoul Searching | 53rd Baeksang Arts Awards + COEX C-Festival!

A few days before we flew back to Korea, Ms. Ana Park of Buhay Korea informed me that the 53rd Baeksang Arts Awards will be held on May 3 at the COEX Mall. Most Kdrama and Kpop fans know how important this event is - it's the most prestigious arts awards in South Korea, given to the cast and production staff of TV programs and movies broadcast or shown during the previous year.

I was floored - not only because I will already be in Korea by then, but also because the venue is just a few subway stops away from where we live. I know the route like the palm of my hand!

The nominees of the 53rd Baeksang Arts Awards.

The 53rd Baeksang Arts Awards experience after the jump!

And yes, it was surreal! :)