From Matcha Latte to a New Appliance, Skyro Wants Filipinos to Say “I-Skyro Mooo!”

‘Pag may gusto o kailangan, may paraan.

Skyro is launching “I-Skyro Mooo!”, a new nationwide brand campaign that reflects the company’s expanding role in Filipinos’ everyday financial lives, from planned purchases and access to cash to day-to-day spending.

Built around the playful and expressive way Filipinos use language, the campaign turns the Skyro name into a simple action people can associate with different purchases, needs, and financial moments.

The launch also introduces Jennylyn Mercado as Skyro’s newest brand ambassador, joining her husband, Dennis Trillo, as the faces of the campaign and the Skyro brand. One of the Philippines’ most recognizable showbiz couples, Den and Jen bring a natural chemistry and familiarity that fit the campaign’s everyday, relatable tone.

Den and Jen take center stage in “Skyromance,” the campaign’s anchor film series, which brings the “I-Skyro Mooo!” idea to life through relatable moments between the pair. The first film debuted as part of the campaign launch, with the series serving as the creative starting point for a broader nationwide rollout.

The campaign comes shortly after Skyro rolled out its refreshed brand identity in the Philippines, the first market to introduce the new look. The rebrand reflects Skyro’s shift beyond one-off financing toward becoming part of more financial moments in customers’ lives, while “I-Skyro Mooo!” gives that direction a distinctly local and everyday expression.

More Ways to I-Skyro Mooo!

Skyro has expanded to more than 10,000 partner retail locations across the Philippines.That retail network remains an important part of the business, while Skyro’s growing product portfolio now supports a wider range of customer needs beyond major purchases alone.

Skyro’s products now cover more everyday financial situations, including planned purchases through Product Loans, access to cash through Cash Loans, and reusable credit for day-to-day spending through SkyroCredit.

Together, these products give customers more ways to use Skyro depending on what they need at the time and more reasons for “I-Skyro Mooo!” to mean something different in different moments.

“We want Skyro to feel naturally present in the financial moments that come up in people’s lives,” said Iya Lelyanova, Head of Marketing at Skyro. “That can be something as simple as paying for groceries or a meal, something bigger like replacing an appliance or buying a new phone, or having access to cash when customers need more flexibility. With SkyroCredit, customers can also get more value from everyday purchases through cashback.”

“With ‘I-Skyro Mooo!’, we wanted to express that in a way that feels familiar, simple, and easy to remember. Whether the purchase is big or small, we want Skyro to become something people naturally think of as one of the ways they can pay.”

A Nationwide Campaign Built for Everyday Moments

“I-Skyro Mooo!” is designed to live beyond a single film or format. While the Skyromance series introduces the campaign through storytelling, the broader rollout will carry the same idea into the places and moments where customers encounter Skyro in daily life.

Across outdoor, digital, retail, social media, creator content, and on-ground activations, each execution will reinforce the same message: Skyro can be relevant across different kinds of financial moments, from routine spending to bigger planned needs.

The aim is to make “I-Skyro Mooo!” increasingly recognizable beyond any single product or purchase, a simple expression people can associate with the different ways Skyro fits into everyday life.

From Bigger Buys to Everyday Spending

The campaign builds on how Skyro has evolved since entering the Philippine market in 2022.

From its beginnings in point-of-sale financing, the company has steadily introduced more ways for customers to access and use credit while keeping the experience mobile-first and designed around the needs of the local market.

Today, that means meeting customers not only when they are making a major purchase, but also for the smaller, more frequent money needs that happen in between.

As of 2026, Skyro has more than 7 million registered users and a credit portfolio exceeding $200 million. The company also reached operating break-even in the first half of 2026 as it continued to scale its Philippine business.

“I-Skyro Mooo!” brings those different uses of Skyro together under one simple idea that can work across products, platforms, and customer moments.

Because whether it is something small for today, something bigger you’ve been planning, or something you need along the way, Skyro gives customers more ways to make it happen.

To discover more ways to I-Skyro mooo!, visit skyro.ph and follow Skyro on Facebook, Instagram, YouTube, LinkedIn, and TikTok.

How To Plan A Respectful Military Appreciation Cornhole Event.

Key Takeaways

• Start with a purpose that puts service members, veterans, families, and caregivers first.
• Use a flexible cornhole format so competitive and casual guests can participate comfortably.
• Balance brief recognition with food, recreation, conversation, and family activities.
• Plan carefully for accessibility, weather, safety, and guest privacy.
• Make the gathering more meaningful by connecting attendees with trustworthy support resources.

A military appreciation cornhole event can be a relaxed way to bring together neighbors, military-connected families, veterans, and community groups. Whether you need a few boards for open play or a coordinated tournament setup, organizers can shop here for military-themed cornhole games that fit the day's tone.

The game should never be the whole point of the gathering. A successful event creates room for gratitude, fellowship, family fun, and practical support, while allowing every guest to decide how much they want to participate.

Photo credit: Serena T on Unsplash.

Start With A Clear Purpose

Before reserving a park, ordering food, or opening registration, write a short purpose statement. It might be to thank local military families, build connections between veterans and civilian neighbors, support a charitable cause, or simply offer a welcoming afternoon together. This statement provides volunteers with a shared standard for every subsequent decision.

Questions To Set Direction

• Who is the event intended to serve?
• Will attendance be free, donation-based, or ticketed?
• Is the priority recognition, recreation, fundraising, or a blend of all three?
• Which local military, veteran, civic, or family organizations should help shape the event?

Build The Event Around The Audience

Military communities include active-duty members, Guard and Reserve personnel, veterans, retirees, spouses, children, caregivers, survivors, and civilian supporters. Avoid assuming every guest will have the same interests or relationship to service. Ask a small group of prospective attendees for input on timing, food, accessibility needs, child-friendly activities, and whether they prefer a casual game or a formal tournament.

Invite broadly, but make participation optional. A guest may want to play, cheer from the sidelines, visit a resource table, or simply share a meal with others. Each is a valid way to take part.

Photo credit: Austin Distel on Unsplash.

Choose A Simple Cornhole Format

Keep the rules easy to understand and visible at registration. A highly structured bracket can work for experienced players, but an appreciation event is usually more welcoming when guests have multiple ways to join.

Formats That Work Well

• Open play: Guests rotate through short games throughout the event.
• Round-robin play: Teams play several matches before a final round.
• Family toss: Adults and children play with relaxed distances and simple scoring.
• Community challenge: Teams represent local organizations, workplaces, or neighborhoods.
• Charity tournament: Optional entry donations support a clearly identified local cause.

Post the team size, scoring method, match length, tie-breaker process, registration deadline, and prize details in plain language. Offer a volunteer scorekeeper or tournament lead so participants can focus on enjoying the game.

Create A Balanced Event Schedule

A four-hour gathering can offer structure without feeling rushed. Start with arrival, refreshments, and casual conversation. Follow with a short welcome and optional recognition moment, then move into games, food, family activities, and an awards or thank-you close.

Sample Four-Hour Flow

1. 12:00 p.m.: Arrival, registration, music, and refreshments.
2. 12:30 p.m.: Brief welcome and recognition message.
3. 1:00 p.m.: Open cornhole play and family activities.
4. 2:00 p.m.: Main tournament or community challenge.
5. 3:30 p.m.: Awards, acknowledgments, and resource reminders.
6. 4:00 p.m.: Informal closing and cleanup.

Recognize Service Respectfully

Recognition should be genuine, brief, and never compulsory. Do not ask veterans or family members to share personal experiences publicly unless they have clearly volunteered to do so. Use inclusive language that acknowledges service members, veterans, families, caregivers, and those honoring loved ones.

• Offer a private sign-in option for guests who want recognition.
• Invite a community leader or veteran to give a short message.
• Create a quiet remembrance space for those who choose to use it.
• Ask permission before taking or posting photographs of attendees.

Photo credit: David Todd McCarty on Unsplash.

Add Family-Friendly Activities

Not everyone will want to play cornhole, especially for several hours. Give guests alternatives such as lawn games, a children's toss station, coloring or craft activities, picnic seating, local music, and quiet conversation areas. Place louder activities away from seating and resource tables so families and older guests have a calmer place to gather.

Plan For Safety And Accessibility

Choose level ground, leave clear space around every playing lane, and keep games away from grills, vehicle traffic, and crowded walkways. Provide seating, shade, water, restrooms, large-print signs, and routes that accommodate wheelchairs, walkers, and strollers. For outdoor events, follow heat safety guidance by watching local alerts and adjusting the schedule when conditions become unsafe.

Include Helpful Resources

Resource tables can add value without turning the event into a formal appointment. Invite trusted local organizations that offer benefits guidance, employment assistance, housing support, counseling, family services, or recreation programs. Guests who want help navigating benefits can also use the VA's benefit discovery tool to identify programs that may fit their situation.

Set A Practical Budget

Direct spending toward comfort and reliable operations before decorative extras. Common costs include permits, insurance, tents, tables, water, food, signage, portable restrooms, prizes, and cleanup supplies. Ask local businesses for in-kind support such as ice, printing, gift cards, food, or volunteer hours. Clear sponsor recognition is appropriate, but it should not overwhelm the event's purpose.

Use A Final Planning Checklist

One Week Before

• Confirm permits, insurance, vendors, volunteers, and the weather plan.
• Test boards, bags, signs, registration materials, and scoring procedures.
• Share parking, arrival, accessibility, and schedule details with guests.
• Confirm food service, hydration stations, first-aid supplies, and resource tables.

On Event Day

• Set up signs and accessible routes before guests arrive.
• Keep registration friendly, quick, and easy to understand.
• Monitor crowd flow, weather, hydration, and playing areas.
• Sincere thanks to guests, volunteers, service members, and supporters.

Conclusion

A meaningful military appreciation cornhole event does not require elaborate production. It requires a clear purpose, simple games, thoughtful recognition, a comfortable setting, and respect for every guest's choice to participate. When fun and appreciation are planned together, the event can create connections that last well beyond the final toss.

Your Online Boutique: Ready for the World?

Your online boutique has found its audience at home, and now shoppers around the world are showing interest. This is an exciting moment for any entrepreneur, a clear sign your brand has appeal that crosses borders. But taking your business global means more than just offering international shipping; it requires a thoughtful strategy to make sure customers everywhere have a smooth and welcoming experience. Before you start packing orders for new countries, it's smart to lay the right groundwork. That way, international curiosity can turn into loyal customers.

Photo credit: Rifki Kurniawan on Unsplash.

Assessing Your Market Potential

Before you dive into a global expansion, it's smart to see where the demand is already coming from. Start by checking your website and social media analytics. Are you seeing a lot of traffic or engagement from a specific country or region? Tools like Google Analytics can pinpoint exactly where your visitors are located, giving you a data-driven starting point.

Look for patterns. If you notice a cluster of followers from Australia or a surprising number of abandoned carts from shoppers in the UK, those are valuable clues. This existing interest is your easiest win. You can also do some quick market research. Are styles similar to yours popular in Germany? Is there a blogger community in Canada that would love your products? Answering these questions will help you focus your efforts on markets where you're most likely to succeed.

Website Localization Essentials

When someone visits your site from another country, they should feel like you were expecting them. That's the goal of localization, and it goes way beyond just translating words. While accurate language is important, a truly localized site adapts content to fit cultural norms and expectations. A comprehensive ecommerce localization guide can be a great resource, covering everything from language to logistics.

Think about these key elements:

• Language: Use professional translators or high-quality AI tools to ensure your product descriptions and policies are clear.
• Sizing: Clothing and shoe sizes vary a lot globally. Provide clear conversion charts to prevent confusion and reduce returns.
• Imagery: The models and settings in your photos should connect with a global audience. What feels normal in one culture might seem out of place in another.

Properly managing e-commerce localization for online stores shows international customers that you respect and value their business, building trust from their very first click.

Photo credit: Cup of Couple on Pexels.

Secure and Flexible Payment Options

Nothing stops a sale faster than a confusing or untrustworthy checkout process. International customers expect to see prices in their own currency and pay using a method they're familiar with. If a shopper in Japan wants to buy a dress, showing them a price in USD and only offering American-based payment options creates friction, which often leads to an abandoned cart.

Offering prices in local currencies is a great start, but the backend logistics need a solid understanding of multicurrency payment processing to handle conversions, fees, and payouts without eating into your profit. Partnering with a payment processor that can handle various international payment types, from credit cards to regional digital wallets, is essential. This flexibility not only boosts conversion rates but also signals to global shoppers that your boutique is a legitimate and professional operation.

Ensuring Data Security and Compliance

As you start welcoming customers from around the world, you also take on the responsibility of protecting their data according to international laws. This might sound intimidating, but it's a non-negotiable part of running a global business. Regulations like Europe's General Data Protection Regulation (GDPR) set strict rules for how businesses collect, use, and store customer information.

At a minimum, your site needs a clear and accessible privacy policy that explains what data you collect and why. You also need to ensure your payment system is PCI compliant, which is the standard for protecting credit card information. Being transparent and proactive about data security doesn't just keep you out of legal trouble; it builds trust with your customers. They're more likely to make a purchase when they feel confident that their personal and financial information is safe with you.

Photo credit: Saravut Vanset on Pexels.

Customer Support for a Global Audience

Your relationship with a customer doesn't end when they click "buy." Providing excellent customer support is just as important for international shoppers as it is for domestic ones, though it comes with unique challenges. Time zone differences, language barriers, and the complexities of international shipping can all lead to questions and concerns.

Prepare your boutique by creating a detailed FAQ page that addresses common international issues, such as shipping times, customs fees, and your return policy. When communicating via email, use simple, clear language and consider using translation tools if needed. Be upfront about your support hours and state them in a universal time format (like UTC) or mention your specific time zone. A clear, fair, and easy-to-understand support system shows your global customers that you're there for them even after the sale.

Taking your online boutique global is a journey of many small, deliberate steps. By thoughtfully preparing your website, payments, and support systems, you'll be ready to build a brand that connects with customers no matter where they live.

Stuart Hansen: Evaluating Potential in Older Real Estate Assets.

With decades of experience in real estate, development, and international investment, Stuart Hansen has worked extensively with investors from China and Japan while helping identify and evaluate development opportunities across California and the West Coast. Serving as vice president of Marquee Asset Management, LLC, and vice president of international investments with Drewco Development, he oversees management and administrative functions tied to real estate investment activities. Hansen’s background includes leadership roles with Clarion Hotels and experience working with Asia-Pacific investors since the mid-1990s. His professional focus on assessing opportunities, market conditions, and long-term value creation provides relevant context for understanding how organizations evaluate older properties and determine whether they can be repositioned to improve performance through practical, financially viable improvements.

When Shelter Asset Management Sees Potential in an Older Property

In a market where aging buildings, high construction costs, and shifting demand force owners to take a closer look at underused real estate, Shelter Asset Management’s value-add focus aligns with a broad need to evaluate older assets. In value-add real estate, the goal is to improve or reposition a property so it performs better than in its current condition. Here, “potential” means an older property has a realistic path to stronger performance after targeted improvement, not just a chance to look better.

Photo credit: Harun on Pexels.

Location often keeps an older property in play. A building can be outdated and still hold value if it sits near jobs, transit, retail, or other demand drivers that remain hard to replace. A well-located corridor can keep an older asset worth considering even when its systems, interiors, or layout no longer match current expectations.

A strong location alone does not carry the deal. In the kind of value-add review Shelter Asset Management describes, the next question is whether the building itself can support practical reuse. Some older properties mainly need updated systems, reworked layouts, or better circulation, while others have deeper structural limits that make improvement far less realistic. Once the physical scope looks manageable, cost becomes the next test.

Shelter cannot stop at the cost of renovation alone. It also has to determine whether the finished asset is likely to hold enough value after the work is done. That requires a realistic budget, a credible schedule, and a clear view of what the property could become in its market. An appealing concept still falls apart if the numbers do not support it.

Photo credit: Mike Knibb on Pexels.

The market also has to support the finished product. An improved building still needs to align with the area's actual needs, whether that means housing, mixed-use space, or another practical use. A nicer version of the wrong asset does not solve much.

Execution can still break the deal even when the location, building condition, and market demand look promising. Approvals, code compliance, redesign, and construction timing can all affect whether the plan remains workable. Those factors determine whether the project stays within a reasonable range or drifts into delay and extra cost.

Local policy can also affect whether an older property is worth pursuing. Some reuse opportunities become more feasible when zoning rules, conversion incentives, or favorable tax structures make financing and execution easier. A promising building in a good location can still lose appeal if the surrounding rules create too much delay, cost, or uncertainty. In some cases, that policy environment affects feasibility almost as much as the building itself.

Photo credit: Tolga Amehtler on Pexels.

Shelter, therefore, has to screen risk throughout the review. The real question is how much deviation from the original plan the investment can absorb before the deal no longer works. A sound value-add opportunity leaves enough margin for setbacks without turning every surprise into a threat to the whole project.

Some properties fail that test for clear reasons. A building may need more structural change than the plan can support, face code or approval barriers that substantially expand the scope, or sit in a submarket that no longer supports the intended finished use. In those cases, renovation becomes an expensive way to postpone a clearer answer.

From that perspective, Shelter Asset Management focuses on older assets that can be repositioned to improve performance without relying on unrealistic expectations. The ideal candidates are not simply old buildings that are available at the right time; they are imperfect assets in valuable locations, with manageable physical issues, realistic budgets, and a finished use the market can support.

About Stuart Hansen

Stuart Hansen is a Canadian business leader and wealth manager who serves as vice president of Marquee Asset Management, LLC, in Los Angeles and vice president of international investments with Drewco Development in Ontario. He holds an HBA/MBA from the University of Western Ontario and has worked with investors from China and Japan since the mid-1990s. His career includes leadership roles with Clarion Hotels and responsibilities involving real estate investment and development opportunities.

6 Things Every Cat Owner Should Know As Their Cat Gets Older.

One minute, your cat is climbing onto the highest shelf in the house. Next, they're spending most of the day curled up in their favorite chair.

Cats can stay surprisingly playful and independent as they age, but their needs can change along the way. Knowing what to expect can help you spot changes early and make their later years more comfortable.

Photo credit: Ivett M on Pexels.

1. Their Routine May Change

Older cats often slow down. They may sleep more, play less, or decide that their favorite activities aren't quite as interesting anymore.

Some changes are a normal part of aging, but sudden changes are worth paying attention to. If your cat starts eating differently, hiding more, or avoiding activities they once enjoyed, talk to your veterinarian.

2. Their Favorite Activities May Look Different

Your cat may not be jumping onto the windowsill like they used to, but that doesn't mean they can't enjoy their favorite things.

Try making activities easier. Move their food and water somewhere more accessible, provide a comfortable bed in a sunny spot, or use toys that don't require as much running and jumping. The goal isn't to keep your cat acting like a kitten. It's to help them enjoy the things that still make them happy.

Photo credit: Hauxte on Pexels.

3. Small Changes Can Tell You a Lot

Cats are experts at hiding discomfort, which means you may need to pay attention to subtle clues.

Changes in grooming, appetite, sleeping, mobility, litter box habits, or social behavior can all be worth noting. Looking at several changes together can give you a better idea of how your cat is doing.

A cat quality of life assessment can also help you look at your cat's overall comfort and daily well-being rather than focusing on just one symptom.

4. Regular Vet Visits Matter

Cats can hide health problems for a long time, so regular veterinary visits become especially important as they age.

Your veterinarian can help monitor changes in your cat's weight, behavior, mobility, and overall health. If something seems different at home, don't be afraid to bring it up.

You know your cat's normal behavior better than anyone.

5. It's Worth Knowing Your Aftercare Options

This isn't the most cheerful topic, but it's one that's easier to think about before you actually need to make a decision.

If your cat eventually passes away, you may want to consider what you'd like to do afterward. Pet cremation is one option, and there are different types available.

Understanding the differences between private, individual, and communal pet cremation ahead of time can help you make a decision that feels right for you and your family.

Photo credit: Seray D. Mesebuken on Pexels.

6. Enjoy the Time You Have Together

Getting older doesn't mean your cat stops enjoying life.

They may simply find new ways to enjoy it. A long play session might become a few minutes with a favorite toy. Chasing birds from the window might replace climbing trees. And a quiet afternoon curled up beside you may become the highlight of their day

Pay attention to those moments. Your cat may be getting older, but there's still plenty of life left to enjoy together.