Ads 468x60px

10.06.2022

Jollibee Buzzes to the Billboard Capital of the World, New York Times Square.

After a blockbuster opening at New York Times Square, homegrown restaurant chain Jollibee continues to make waves in the Big Apple with digital billboards now already up at the iconic Times Square in New York, the global epicenter of outdoor advertising.

Three billboards featuring its flagship product–the world-famous Jollibee Chickenjoy fried chicken—are now showing at the heart of Times Square’s famous bowtie. It features two models who, after seeing a piece of the crispylicious and juicylicious Chickenjoy, couldn’t resist a bite and grabbed a piece of the bestselling fried chicken from an adjacent billboard.

Homegrown restaurant brand Jollibee joins other global brands
in the Billboard Capital of the World, New York Times Square.

In August, Jollibee Chickenjoy was named the best chain fried chicken in Americaby Eater.com. The distinction comes after Jollibee’s Chickenjoy bested over 15 global brands in four rounds of contests across different categories of chicken – from bone-in, to fillets, to nuggets. Earlier in July, Jollibee was also recognized as one of the Hottest Brands in America for 2022 by Ad Age, driven by its power to draw huge queues to its restaurants.

Today, Jollibee joins other global brands which have made a presence in the Billboard Capital of the World, and is one of the few Filipino brands and personalities who have appeared on a Times Square billboard. 

Taste is Timeless.
The creative execution of the Times Square Billboard features a model
on a billboard adjacent to Jollibee’s Chickenjoy billboard who breaks character
and grabs a piece of Chickenjoy fried chicken from its bucket after seeing it.

This comes at the heels of Jollibee’s successful debut in Times Square, with over 2500 locals and tourists queueing up on opening day and consistently outperforming targets. Alongside its bestselling extra crispy, extra tasty, and juicy Chickenjoy fried chicken, Jollibee Times Square also offers other crowd favorites including the hefty Chicken Sandwich, and Peach Mango Pie, which is made of a crispy and flaky shell filled with real mango and peach.

Jollibee has likewise introduced new offerings into its menu, including a new host of allbeef burgers, salads, and sides that are exclusive to the Times Square location. A notable standout in the exclusive menu is the Jollibee Double Deluxe Burger, which features two 100% beef patties and double the melted sharp American cheese.

The Jollibee Times Square store is the brand’s fourth location in New York. This milestone opening is part of Jollibee Group’s goal of expanding its presence in the U.S. and Canada, in line with its vision to become one of the top five restaurant companies in the world. To learn more about Jollibee North America, visit www.jollibeefoods.com. To learn more about Jollibee Group, its parent company, visit www.jollibeegroup.com


10.04.2022

Daily treatment: key to managing asthma, according to new study.

In the Philippines, the National and Health Nutrition Survey states that the overall prevalence of asthma was estimated at 8.7% based on wheezing for the past 12 months. And according to the 2017 WHO data, asthma deaths in the country reached over 13,000.****

According to this research, “New Versus Old: The Impact of Changing Patterns of Inhaled Corticosteroid Prescribing and Dosing Regimens in Asthma Management” by Professor Dave Singh, daily usage of inhaled corticosteroids (ICS) or maintenance inhalers, addresses both the evident and underlying asthma symptoms that patients experience, decreasing the number and severity of their asthma attacks. This also solves the tendency of patients' over-reliance or under-reliance on their needed medication.*

An additional study shows that nearly 50% of asthma patients in Asia have uncontrolled asthma, despite the same research stating that over 80% of patients consider their asthma to be controlled.**


Consistency over complacency
“When it comes to asthma, poor patient perception is a serious risk. The belief that patients usually have is that their condition is not as serious as it actually is. When in reality, they are already experiencing underlying complications, such as airway inflammation, airway remodeling, decreased lung function, and bronchial hyperreactivity,” says Dr. Gyneth Bibera, Country Medical Director of GlaxoSmithKline Philippines Inc. “The underestimation of their disease's severity often leads to complacency, assuming that they only need treatment to react to symptoms when experienced. What this does is heightens the risk of asthma attacks, emergency hospital visits, a decreased quality of life, or even death.”

Asthma is a chronic respiratory disease that requires maintenance medication. An effective way to manage it is through a preventive daily treatment using ICS therapies, alongside other prescribed medication that a patient might have. It helps to address the underlying source of the asthma attacks***, as opposed to only using ICS as a reliever once symptoms are already present. By committing to early and consistent treatment, patients can avoid experiencing asthma symptoms and exacerbations.****

“Patients must view their asthma treatments as preventive rather than a reactive measure to control their condition. In partnership with their physicians, it's about maintaining consistency of treatment to provide them the best outcome in managing a chronic condition like asthma.” Dr. Bibera ends.

-------------
*Singh, D. (2022, March). New Versus Old: The Impact of Changing Patterns of Inhaled Corticosteroid Prescribing and Dosing Regimens in Asthma Management. Springer Open Choice, 39(5). https://doi.org/10.1007/s12325-022-02092-7. Accessed 13 Sept 2022.

**Price D, et al. NPJ Prim Care Respir Med 2014 Jun 12;24:14009. Price D, et al. J Asthma Allergy 2015; 8, 93-103. Accessed 13 Sept. 2022.

***Asthma: Treatments for Inflammation. (n.d.). Cleveland Clinic. Retrieved September 13, 2022, from https://my.clevelandclinic.org/health/drugs/11871-treating-the-inflammation-of-asthma 

****Philippine Consensus Report on Asthma Diagnosis and Management 2019; Executive Summary; CH1; p7; PCRADM-2019-Exec-Summary-.pdf (philchest.org)


10.03.2022

Cetaphil Bright Healthy Radiance Launches a New Line of Brightening Products to add to your #RadianceRoutine.

With the ever-evolving demands and needs of our skin, one thing remains the same: consistency is key, especially in routines and habits. Being consistent with your #RadianceRoutine and the products and ingredients you use can go a long way in maintaining your skin health. It can even transform your skin to make it look even brighter. 


Formulated with GentleBright Technology,  it has a combination of Sea Daffodil and Niacinamide that visibly corrects dark spots without irritation boosts brightness and evens skin tone. The latest line from Cetaphil introduces more brightening products to the fold that will magnify skin’s brightness. It now has powered by ingredients such as Advanced Peptide and Antioxidant C. 

For Cleansing
Cetaphil Bright Healthy Radiance Gentle Renewing Cleanser

Start your #RadianceRoutine with the new Gentle Renewing Cleanser. This 3-in-1 brightening cleanser offers gentle exfoliation using Jojoba beads infused with Vitamin E to remove pollution and impurities, instantly brightening and improving skin texture. 

For Target
Cetaphil Bright Healthy Radiance Perfecting Serum

Revitalize skin with the new Perfecting Serum, which offers seven times the power for brighter and more radiant skin in just 14 days. With key ingredients advanced peptide and antioxidant C, the perfecting serum provides all these benefits in one bottle: reduces dark spots, evens skin tone, improves fine lines, boosts radiance, delivers fresh and well-rested skin, improves hydration, and illuminates complexion.

For Moisturizing
Cetaphil Bright Healthy Radiance Instant Radiance Mask
Provide even more moisture for your skin with the new Instant Radiance Mask which offers seven times faster when it comes to results and improves skin luminosity, skin tone evenness, tired skin and texture, and lessens fine lines and pores.



The new Cetaphil Bright Healthy Radiance is now available in Mercury Drug and Watsons stores, supermarkets nationwide, and the official Cetaphil Philippines stores in Lazada and Shopee.


10.01.2022

Skincare Routine: What To Do For Pigmentation Issues.

We all have our own skincare routines, regardless of age and gender. Yet, we cannot fail to mention that women are far more interested in keeping their skin healthy than most men. Well, okay, men are interested in this too. It’s just that women pay more attention to some things and they usually use much more products to try and keep their skin fresh and healthy. The reason I am mentioning these differences between genders in the first place is that hyperpigmentation, further explained here, usually affects women more than men.

If you’ve done any research on skin health previously, then you probably already know what pigmentation issues are. In short, hyperpigmentation refers to those patches of skin that tend to get darker than the surrounding areas. It is generally a harmless condition, but some people are still not happy about it and they want to do something to reduce the problem or possibly get rid of it altogether.


In case you’re now wondering whether this issue can be treated at all, the answer is yes. Of course, if you don’t want to do it, you should know that it doesn’t really require treatment. As I have explained, it is completely harmful. Yet, if you do want to try and resolve this problem, you should at least know how to do it the right way. In other words, you need to know how to create the perfect skincare routine to get rid of hyperpigmentation.

Well, if you are ready to learn about the right routine, you should keep reading. I’ll tell you what you need to know in order to actually create the perfect routine for you. The tips I’ll share will, hopefully, help you understand which steps you should take when aiming at getting rid of hyperpigmentation for good. Here we go.

1. Make Sure To Pick The Right Products
As you probably could have guessed it on your own, it all begins with choosing the right products for pigmentation issues. After all, if you start using some poor-quality products, you are highly unlikely to get the results that you desire. This is why you need to be quite thorough when researching the various products that are sold on the market these days since you don’t want to wind up buying something that is of terrible quality and that could even affect your skin negatively.

The most significant thing to do when trying to find these products is research the actual brands. Check their reputation and have a look at any types of comments that people have left regarding their products. Of course, don’t forget to also check the ingredients, so as to get a better idea about the safety and the quality of the goods that you are considering.

Photo credit: Alena Darmel on Pexels.

2. Start Your Day With A Cleanser
Once you’ve chosen the right products, you’ll be ready to start your routine. When you wake up in the morning, always start your day with a cleanser. Sure, you can exfoliate before that if you are used to doing it, but a cleanser is undeniably a must. You should also use it in the evening if you want the routine to be perfect, but it is highly important to start your day with it.

3. Use An Antioxidant
Since your goal here is to prevent UV rays from darkening the spots and to generally reduce sun damage, you should add an antioxidant to your routine. That can be vitamin C or E, or even niacinimide. The bottom line is that an antioxidant will help prevent sun damage, which is certainly extremely important when talking about hyperpigmentation. Get some more recommendations here: https://makeupandbeauty.com/skincare-routine-recommendation-pigmented-skin/

Photo credit: Armin Rimoldi on Pexels.

4. Moisturize
Moisturizing is undeniably an important step of the routine as well. You should use a moisturizer after cleansing and after applying the serum. Make sure to choose the right moisturizer for your specific skin, so that you can be sure that it is protecting you well.

5. Don’t Forget Your Sunscreen
We cannot talk about sun damage protection without mentioning sunscreen, can we? While some people tend to use those 2 in 1 one products, i.e. a combination of moisturizers and sunscreens, you should actually use separate ones for better protection. A mineral-based sunscreen is always a good option.


9.17.2022

Parents’ flu-proof guide to sending their kids back to face-to-face classes.

The resumption of face-to-face classes coinciding with flu season heightens the need for parents to stay on track of their children’s health and wellbeing. Increased exposure means that there must also be increased vigilance in the observance of public health and safety protocols.

"Parents are naturally on guard now that their kids are getting more face time. We’re dealing with dangerous illnesses such as COVID-19, Dengue, and Monkeypox, which happen to have flu-like symptoms," says Dr. Gyneth Lourdes Bibera, country medical director of GSK Philippines. “It’s important to remember that despite their similarities, these are all separate illnesses, caused by different viruses and having different treatments. This is why it is important to strengthen our immunity through proper nutrition, regular exercise, and eliminating the chances of catching communicable diseases by updating your vaccinations."

To prevent contracting the flu or any of the transmissible diseases, here are 3 important health guidelines to remember:
Be Flutected. GSK hosted a press briefing on flu-awareness 
to help parents keep children protected for face-to-face classes. 
The discussion was led by GSK Philippines' Country Medical Director, 
Dr. Gyneth Lourdes Bibera, and actress and lifestyle influencer, Dimples Romana.

1. Keep your child’s vaccines up to date.
Experts advise that vaccination is the best way to stay protected from the flu. Getting an annual flu shot will reduce the risk of illness, severity, and hospitalization among children while lowering their chances of developing any complications. Flu vaccinations can be administered to children starting at six months old. Depending on the child's age and the doctor's recommendation, immunizations may be given in one or two doses.

Annual vaccinations are also necessary because the flu virus constantly mutates. This means that new strains may be formed from year to year, necessitating new vaccines. When getting the flu vaccine around the same time as the COVID-19 vaccine, follow the national guidelines prescribed by the Department of Health (DOH), which is to take the flu vaccine 14 days before or after the COVID-19 vaccine.

2. Isolate at the onset of symptoms.
If your children start showing or complaining about any signs of flu or illness, they should stay home to avoid potentially infecting others or having their symptoms worsen. At the same time, check with their schools as to what the standard protocol is when a student is ill so that they don’t miss out on important activities for any of their classes.

3. Start healthy habits at home.
Following the right health and safety measures should always start at home, and parents must ensure that children learn these early on. Practicing good hygiene plays a huge role in the prevention of diseases like the flu. Instill in your children the practices of covering their nose and mouth when coughing or sneezing, washing their hands with soap and water, not touching their eyes, noses, and mouths, wearing masks, keeping a safe distance from other students or teachers, and disinfecting their personal spaces.

Besides this, other good habits they may also follow include getting enough sleep, being physically active, drinking plenty of fluids, and eating nutritious food. By setting these practices as the standard at home, children will be more likely to follow them when they go out for school or other activities.


The ongoing COVID-19 pandemic coinciding with flu season might raise alarm bells for parents who are now sending their kids to school but making sure to follow the proper ways to prevent sickness will go a long way in staying healthy.

"The health protocols we've been following the past two years must be standard practice by now," reminds Dr. Bibera. "Beyond that, we've seen the positive effects of vaccinations on disease severity. We implore all parents to get the annual flu vaccine for themselves and their kids, as this is still the best way to protect against the flu," she ends.



9.15.2022

Grocery shopping done right with pandamart!

Whether it’s for a short list of items or a monthly supply of essentials, our regular grocery store visits have its fair share of struggles: waiting in long lines, the struggle of looking for a parking spot, getting lost going around the aisles, or the moment you forget to pick up something.

If you want to avoid these usual hassles, choose to shop smart with pandamart! It’s the perfect partner for all your grocery shopping needs especially now that the hustle and bustle of BER months is finally here. foodpanda’s pandamart is not just your regular grocery delivery service, it’s so much more! And we’ll give you reasons why pandamart is the best to rely on for grocery shopping:


Widest selection of the freshest groceries
Offering all of your food and essential needs, pandamart has got over 5,000+ items such as groceries, fresh produce, household items, beauty products, and more from your trusted brands.

From snacks, beverages, and fresh fruits & vegetables, to home care items, access all the freshness and assortment of everything you want and need to stock up your grocery shelves.

Fast delivery for those in a hurry
Whether you’re a busy parent or an always on-the-go professional, time is of essence. For those of you looking for a fast and easy way to get your much-needed essentials, pandamart allows you to get a hold of your grocery items in as fast as 30 minutes – safely delivered at your doorstep by their Ka-panda delivery partners.

Sulit deals and vouchers
Who doesn’t want discounts? As a smart shopper, all of us like to take advantage of these special offers! With pandamart, sulit deals and vouchers are available daily. And sometimes if you get lucky, they also offer free delivery.

Easy to stay within budget
Budgeting on a monthly basis can really have us scratching our heads, especially with the rising cost of goods these days. Shopping at an online grocery platform like pandamart lets you easily track your total bill as you add them to cart so you can check if you’re already over the budget.

Elevating your grocery shopping experience
Online grocery shopping has truly reached a whole new level of convenience. It’s a great way to get the goodies you need delivered straight to your home. Not only can you use your valuable time elsewhere, but you can also save on gas, effort and a whole lot more.

According to foodpanda Philippines Director for New Verticals Karan Bhaskar, they are excited to improve even more and further expand to cater to more customers. “Our number one goal is to always give the best because our customers deserve simply the best. We want to make sure that you get a top-notch and seamless grocery shopping experience – from the moment you shop in our app, to the pickers who will get the items you selected, up to the delivery itself,” Bhaskar says, noting that pandamart will soon be implementing a small platform fee that goes to these enhancements.

“This should help provide our Filipino consumers with a truly world-class online delivery experience, as it goes towards ensuring all products are stored hygienically, picked efficiently and delivered in record time” he says.

Enjoying speedy delivery with top-quality grocery items has never been this fun and simple. What are you waiting for? Switch to pandamart and experience #GroceriesDoneRight with just a few taps on the foodpanda app!


9.13.2022

Returning to the office? Never get ‘hangry’ by having these snacks and drinks on hand.

It always pays to be prepared when hunger pangs hit you at work! When working from home, you can quickly get snacks from the kitchen or from the nearest sari-sari store, or order them via food delivery apps — but not so much when you’re back in the office.

It’s best to stuff your bag — or locker — with ready-to-eat snacks and ready-to-drink beverages so you always have something delicious on hand. No one wants to be that “hangry” (hungry and angry) one whose energy and productivity get affected because there’s no food or drink to perk them up.

Here are some snacks and drinks you can cop from the supermarket so you’ll never go “hangry” at work: 

Jack 'n Jill Presto Creams
Feel like you’re losing your focus at work because you’re hangry? If lunch can’t come any quicker, you can grab Presto Creams from your bag. Not only is this treat filling, but it can also help give you the mental focus you need at work because it’s rich in B Vitamins! This delicious cookie sandwich has a yummy peanut butter filling so you’ll surely enjoy every bite.

Chicharron ni Mang Juan Espesyal Suka’t Sili
For your mid-afternoon slump, Chicharron ni Mang Juan Espesyal Suka’t Sili is the way to go! This crunchy, tasty snack captures asim-anghang sarap in every bite and will surely push you to keep going! It's also good for sharing, too, so might as well get the party pack!

Jack ‘n Jill Cloud 9
During particular busy hours, one snack that can help you pull through is Jack ‘n Jill Cloud 9. This can be your go-to snack during those hangry moments or those times when you simply want to treat yourself for a job well done at the office. Your workdays are bound to get sweeter with this delicious treat!

Great Taste Choco
Calling all coffee lovers! You’ll want Great Taste Choco as part of your workday caffeine selection. It’s an indulgent choco-flavored coffee that can help give you that boost of happy energy as you work. It’s affordable, easy to prepare, and totally satisfying with its delicious, rich chocolate coffee taste.

C2 Milk Tea
No doubt milk tea is one of those drinks you’ll crave when you need a pick-me-up. Happy feels? C2 Milk Tea is all you need! Enjoy it in your favorite flavors: Wintermelon, Chocolate, and Caramel. Each one is brewed from natural green tea leaves and real milk so you know it’s legit!

Universal Robina Corporation (URC) has been delighting Filipinos with its wide range of delicious and high-quality snacks and drinks. Remember to stock up on your URC faves so you won’t get “hangry” during long days at work!

Shop for URC products in grocery stores and supermarkets nationwide, as well as online via URC’s stores at Lazada, Shopee, and Zalora. Get your stash of these yummy treats so you always have something delicious on hand


9.10.2022

Ajinomoto partners with Mega Prime to promote healthy eating habits.

True to the “Eat Well, Live Well” promise, Ajinomoto Philippines Corporation (APC) aims to propel meaningful initiatives that will improve the health and wellbeing of Filipino families. In line with this, APC teams up with Mega Prime to encourage vegetable intake through easy to prepare yummy recipes which will help in strengthening immunity.

AJI-GINISA® Flavor Seasoning Mix and Mega Prime formed win-win alliance to aid homemakers in making nutritious and delicious meals for the family as well as offering value to consumers with bundling promotions amidst rising prices of commodities.


Eggs are always an easy go-to dish, being easily accessible and quick to cook. Instead of usual scrambled egg, why not level up and cook Button Mushrooms Omelet with AJI-GINISA® and Mega Prime Pieces and Stems Mushrooms? Egg is good source of protein, but by adding mushrooms, you also add dietary fiber into your meals. Full recipe here.


 “With day-to -day busy schedule of homemakers and budget limitation, we understand that nutrition usually takes a step back when preparing meals. Through the partnership with Mega Prime, we aim to help homemakers in preparing affordable, nutritious and delicious meals for the family.” shares Ajinomoto Philippines Corporation Marketing Department Head Daryl Magno.

Veggie Fried Rice
Starting, or getting through a long day requires having a meal that’s rich in energy sources. For those days, what better way to fill up your stomach than by preparing some fried rice. Veggie Fried Rice is an all-in-one meal, with rice and corn as main sources of carbohydrates to produce energy, alongside egg which is rich in protein and repairs the body's cells and creates new ones. Stir-fry your favorite Mega Prime green peas with leftover rice and season with a pack of AJI-GINISA® Flavor Seasoning Mix to add more flavor. Green peas are good source of Vitamins A, K and C and rich in antioxidants. Check the recipe here.

Visit Ajinomoto’s LazMall and Shopee Mall pages and get 1 free can of Mega Prime Green Peas (155g) for every purchase of 2 polybags Aji-Ginisa® 8g until October 30, 2022. Homemakers may also shop in select local grocery stores to avail for one free pack of Aji-Ginisa® 8g for every purchase of Mega Prime canned mushroom 425g.

Nutrition need not be expensive and difficult. Nutritious food does not have to come at the expense of convenience and ease,” says Magno. “We at Ajinomoto, aim to provide solution and equip homemakers on preparing affordable, delicious and well-balanced meals so that every Filipino family can eat well and live well.”

For more delicious and healthy recipes, visit Ajinomoto’s Cookmunity website: https://www.cookmunitybyajinomoto.com/

9.06.2022

Cetaphil partners with Watsons for the National Healthy Skin Mission.

To celebrate 75 years of being the leaders in the sensitive skin space, Cetaphil has partnered with Watsons for this year’s National Healthy Skin Mission.

A brand whose success is built on creating dermatologist-recommended skincare products for every skin story, this year’s National Healthy Skin Mission is an experimental booth located at SM Makati that will serve as a one-stop shop for all skincare needs and will allow customers to learn from trusted dermatologist experts.

The entire roster of Cetaphil products will be sold at the booth. The master brand Cetaphil is comprised of the iconic Gentle Skin Cleanser, the Gentle Moisturising Lotion, and the Gentle Moisturising Cream. All three products have recently been reformulated with glycerin (to help prevent dryness), niacinamide (to strengthen the skin barrier), and panthenol (to soothe and restore dry skin).


The Cetaphil Bright Healthy Radiance line is also present at the booth that focuses on brightening skin the healthy way, with products that are effective yet gentle on the skin. With the Bright Healthy Radiance products, you can be sure to target issues like hyperpigmentation, melanogenesis, even skin tone, and dark spot reduction.

Finally, for baby’s skin, the brand offers the Cetaphil Baby range. It features gentle and tear-free formulations, making bath time with your newborn an enjoyable process. Mommies can also avail of the Cetaphil Baby calendula line, allowing their baby’s to have a healthy start in life. While for those with Atopic Dermatitis, the Cetaphil Pro products are also found at Cetaphil’s National Healthy Skin Mission booth.

Buy any of these products for your sensitive skins (or your baby’s!) and get a chance to spin the wheel to take home more free Cetaphil products. In addition, consumers get a limited Cetaphil tote bag if they buy products worth PHP 1500. You can also bring any empty skincare products, and get free Cetaphil products. Lastly, the brand also offers free Dermatologist consultations.


Cetaphil and Watsons have a lot more in store for you throughout the National Healthy Skin Mission event. On September 5, Mariel Padilla will help moms, especially first-time moms to navigate the world of parenting, while on September 14, Michelle Dy will host a masterclass on how to achieve healthy radiant skin.

Learn more about this year’s National Healthy Skin Mission by tuning in to Cetaphil and Watsons' Facebook page.


9.02.2022

Solving family problems in the most excellent way.

The Covid-19 pandemic did not spare anyone, in the Philippines or anywhere else in the world. Businesses big or small, tourist destinations, even the small sari-sari store, did not escape the wrath of the deadly virus.

Moreso families like the Ekselente family.

The Ekselente family is your typical Filipino brood that struggled mightily during the pandemic. They own a resort, which is both their family home and prime source of income. Since they have no visitors because of the lockdowns and community quarantines, the family business is losing money for lack of income. Worse, the family is considering selling it to be able to survive.


Theirs was an archetypal dilemma that would test their values, and how they would be able to keep the family together in such stressful times was told through the eyes of the family’s helper or “Kasambahay,” Ofelia, who remained loyal and true to the Ekselente family. She shared in their difficulties and heartaches, and even went out of her way to help the family that had been good to her by staying with them, to help them keep themselves together as they go through life’s challenges.

Their story showcased several facets of family life: the emotional struggles of the father, the resolve of the mother whose stabilizing force is tested constantly, and the situation that their son and daughter are in as they suddenly faced an unexpected turn from the life that they were used to before the pandemic, when everything was still sweet and rosy.

The story of the Ekselente family was convincingly brought to life through a six-part series that featured real-life scenarios, coupled with pleasant and rejuvenating—sometimes heart-wrenching—music, as the family went through their daily struggles, a life suddenly turned upside down. The father, Jojo Ekselente, is a former Overseas Filipino Worker who bought the resort to show that he is capable of giving his wife, who comes from a well-off family, and his children, whom he barely knew him since he was always overseas working, a comfortable life. He returned to the country because of the pandemic but struggled to find a decent job.


Soledad “Sol” Ekselente, the resolute rich kid, struggled in keeping the resort and her family intact, even if she has almost zero experience running a business, let alone a household because she was a unica hija. She is trying to learn to handle things, no doubt, but the hardships kept piling up, like whether to sell the resort or not, and keeping away from her snobbish mother.

David Ekselente, the “chill” guy, is the exact opposite of his sister. The family’s “gamer” seems to lack that competitive fire his sister has, and would rather settle with what he has at the moment than chase the bigger things in life and not be too preoccupied with the family’s problems since he has problems of his own.

Cheska Ekselente, the last member of the Ekselente off-springs, is very much like his father—competitive and go-getter—an ambitious Dean’s Lister in college and an aspiring social media influencer. She is driven by her desire to be fully independent and will stop at nothing to achieve her goals, yet longs for attention from her father whom she feels she doesn’t know much since he was always out of the country working, until now that he became jobless but may soon return for work and may leave again.

Finally, the matriarch, Lola Beatrice (Sol’s mother) is the picture-perfect rendition of an alta sosyedad mother– nosy, sneering, condescending—but can be deemed overprotective since Sol is an only daughter. She makes known her disdain for his son-in-law, rubbing in his incompetence by being a lola who spoils her grandchildren, always giving them what they want just to despise their father.

The six-episode Casa Ekselente story was part of an impressive digital marketing promotion initiative for 2022 presented by Taiwan Excellence, and ably utilized the power of cohesive content to broaden engagement and reach. The story of the Ekselente family is part of a strategy that used organic and creative content in order to generate organic reach and strengthen product and consumer connection for six Taiwan Excellence Award-winning brands such as Juliart, Asus, Acer and FECA during the regular scenes.

For the scenes that involved music, on the other hand, the brands that were seen were Aromase, Annie’s Way, Gigabyte, Johnson Fitness, Tatung and Transcend.

And the results for Casa Ekselente were totally impressive and significant, where the six episodes garnered over 900,000 views on Facebook and Instagram. It was, indeed, a successful move by Taiwan Excellence that employed excellent strategies in order to achieve excellence and achievement in digital marketing.


9.01.2022

Treat yourself to your fave OPPO gadgets at the Shopee Super Brand Day on September 2-3!

Greet the start of the BER months with amazing discounts and freebies when you add OPPO gadgets to your cart at the Shopee Super Brand Day this September 2 and 3.


Be one of the first to avail the all-new OPPO Reno8 Series with exclusive deals. Add the latest Portrait Expert to cart and get up to Php1000 off, a free pair OPPO Enco Buds, and free shipping vouchers. If that’s not enough to entice you, you’ll also be scoring a raffle entry to be one of five winners of the soon-to-be released OPPO Pad Air.

If you have your eyes set on another OPPO gadget, you’ll still be taking home loads of freebies during the two-day sale period. Take home a free 32GB Memory Card when you shop the A16 3GB, free Bluetooth speakers with every purchase of the A55, or a free Neon Island Deskpad when buying the Reno6 Z 5G.

Plan on shopping for your Christmas gifts this early? Treating yourself and others is made more enjoyable during the Shopee Super Brand Day Sale, as you can get Php400 vouchers for a minimum spend of PHP 14,999, and Php200 vouchers for a minimum spend of Php9,999.


They say two is better than one, and that is most definitely true with OPPO’s exclusive Bundle Deals available only this September 2 and 3. Originally Php 26,698, you can score Reno5 5G + Enco Buds for only Php 18,999. Other steals you wouldn’t want to miss out on are Reno5 + Enco Buds for only Php 15,999, down from Php 21,698; A94 + Enco Buds for only Php 11,999, discounted from Php 16,698; or A55 + Enco Buds for only Php 9,499, down from Php12,698. Lastly, if you’re eyeing to revamp smart gadgets, you can get the OPPO Band + Enco Buds bundle for only Php 1,999, originally priced at Php5,398.

Shop now and pay later, worry-free! Purchase the Reno8 Z 5G, A16 4GB, or A55 with 0% interest for up to 6 months, thanks to SPayLater.

Looking to score even more freebies? Tune into the livestream on both days from 10:00- 11:30am via the OPPO Official Store on Shopee and get a chance to win exclusive perks, including Php100 discount vouchers, valid for minimum spends of Php 4,999, and prizes like mobile phone holders and electronic toothbrushes.

Score the most exciting deals during OPPO’s Super Brand Day on Shopee! For more updates and detailed promotion mechanics about the sale, visit OPPO’s official website at www.oppo.com/ph or the official Facebook page.


8.29.2022

Bikers retrace the road to freedom for National Heroes Day.

Bikers from Bataan, Pampanga, Tarlac and nearby provinces pedaled along the route traversed by the country’s heroes in a fun ride for a cause dubbed as the “Ride for Valor.”


The “Ride for Valor”, a non-competitive 160 kilometers long bike ride, raised funds to save our heroes’ historical markers so that we may remember their sacrifice. The funds will be turned over to the Filipino-American Memorial Endowment (FAME) a non-government organization that maintains the kilometer markers of the Bataan Death March from Mariveles, Bataan to Capas, Tarlac.

In the past, Bataan Death March markers had been destroyed, uprooted, and neglected due to drainage and other road projects. Ten (10) Death March historical markers in Mariveles, and four (4) in Limay, Bataan have to be relocated soon due to road widening and other repairs.


The Death March markers serve as a reminder of the route taken by Filipino soldiers who defended the country against Japanese forces during World War II some 80 years ago. About 10,000 brave soldiers died along the route; many of the bodies were never identified or recovered.

The ride is part of the 30th anniversary of the Philippine Veterans Bank (PVB). PVB is a commercial bank owned by World War II veterans and their families. As part of its charter, PVB allocates 20% of its annual net income for the benefit of its shareholders.


Around 80,000 Filipino and American soldiers and prisoners of war were forced by the Japanese military to march 69 miles from Bataan to Tarlac during World War II. Only some 54,000 persons reached the camp, and around 20,000 died due to starvation, dehydration, diseases, and the brutality of Japanese captors.

For more information, visit www.veteransbank.com.ph


8.22.2022

Make Mealtimes Veggie-licious!

Building our kids' health through nutrition is crucial as they go back to school.

Preparing vegetable meals at home is a great way to keep children strong and healthy. This is especially important as the flu season is also upon us. Vegetables are good sources of potassium, dietary fiber, folate, vitamin A, and vitamin C, and many others.

Aside from its health benefits, with rising prices of pork and chicken, vegetables are also budget friendly. As homemakers face the day-to-day challenge of budgeting while striving to prepare nutritious and delicious dishes, these easy-to-prepare and veggie-licious recipes come in handy.

“In our own way, we aim to provide solutions and equip homemakers with knowledge on preparing affordable, nutritious and delicious meals for the family by sharing thoughtful recipes that take health and budget into consideration,” shares Ajinomoto Philippines Corporation (APC Group) General Manager Corporate Planning and Public Relations Roann Co.

To make it more appealing to kids, these easy-to-prepare vegetable recipes are made tastier with Tasty Boy All Purpose Breading Mix that only costs PHP 11.00 SRP.


Kalabasa Crisps
French fries and potato chips have always been a kiddie favorite. Now, homecooks can recreate them with a healthy twist through Kalabasa Crisps. It is made with only 3 ingredients: sliced kalabasa, cooking oil, and Tasty Boy Breading Mix. Not only is this a delicious snack that kids can munch on while doing their homework, kalabasa or squash is also a good source of Beta-Carotene that supports better eye health. Full recipe here.

Veggie Okoy Bites
A new recipe idea to entice kids to eat is by making it fun and colorful. Serving Veggie Okoy Bites filled with yellow potatoes, orange carrots, and green beans is a good way to make kids excited for healthy food. These various colors also represent the multiple nutrients that the kids can get as this dish is rich in carbohydrates and vitamins A, C, and fiber. Check the recipe here.

Tokwa Crisps
Another food that children don’t get tired of is nuggets. This is why having a healthier alternative through Tokwa Crisps is a great addition to every homecook’s recipe book. Preparing it is quick and easy too! It can be done in less than 20 minutes and consists of 3 ingredients only: tokwa, cooking oil, and Tasty Boy Breading Mix. Aside from the convenience and delicious taste, tokwa is also rich in calcium which can help kids have stronger teeth and bones. See recipe here.

APC Group’s brand promise of Eat Well, Live Well provides Filipinos with easy and affordable ways to serve healthy meals especially to their kids. "We believe that we can change how kids see vegetables in simple and delicious ways. We hope that through our recipes, we can help parents get their children to eat well and live well especially during these trying times," said Roann Co.

For more nutritious and delicious recipes, please can check out www.cookmunitybyajinomoto.com.ph


8.19.2022

The Wonders of Cycling.

While return to onsite work and easing of restrictions provide some semblance of post-pandemic normalcy, most still remain hypervigilant because of the sudden rise of cases. This means it is still important to not let down your guard, observe health and safety protocols, and make sure your immune system is in top shape through proper diet and exercise.

One of the activities many started during the pandemic is cycling, encouraging people to get out of the house for fresh air and a change of environment. It is easy enough to do and perfect for those who just want to do it leisurely, and equally perfect for those looking for a higher intensity cardio workout.

It’s also proven to have many benefits which contribute to improving one’s mental and physical wellbeing.

Cycling increases endurance and improves cardiovascular health on and off the bike.
Biking for at least 30 minutes a day improves overall cardiovascular health and muscular endurance, research says. The key to building endurance is consistency--it allows you to increase your distance and level of intensity over time. With practice, you’ll soon notice you can pedal your way to longer and more challenging rides without feeling too tired.

Cycling is beginner-friendly.
The good thing about cycling is that it’s easy to learn. With basic skills and little effort, you can enjoy casual spins around your neighborhood. Pace yourself depending on what your body can handle and slowly adjust your mileage and intensity. What's more, cycling is a low-impact exercise suited for all ages!

Cycling improves your balance, posture and coordination.
The first step in learning how to bike is finding your balance and figuring out how to stabilize your body. If you’re a beginner, don't be too hard on yourself! It may take a bit of time to get the hang of things, but with regular practice, you'll see significant improvement in your balance, posture, and coordination.

Cycling supports weight loss.
With limited opportunities to exercise in the last two years, you likely have gained a few unwanted pounds. Luckily, cycling helps you lose weight and build muscle in a safe way. It allows you to get your heart rate up with less wear and tear on your knees, ankles, and other joints. To maximize your calories burned, try to increase the intensity or duration of your bike workout.


Cycling boosts mental health and brain power.
It's tested and proven--cycling is one of the best ways to battle brain fog. Aside from lessening feelings of depression, anxiety, and stress, it also boosts brainpower leading to better focus and concentration. Plus, you get higher energy levels within the day because of your increased stamina!

Cycling helps you feel good.
Similar to runners, cyclists also get a “cycling high” and science has proven that it’s for real! After a ride, cyclists experience a spike in neuro-chemicals such as serotonin, dopamine and endorphins—otherwise known as happy hormones. At the same time, cycling is a great way to spend quality time with the family.


Get rewarded for being healthy with AIA Vitality
It's never too late to start new habits. Hop on your bike, get more active, and earn rewards from AIA Vitality, AIA Philippines’ wellness program that rewards you for knowing and improving your health. You can earn up to 100 AIA Vitality Points daily from cycling and get instant freebies for hitting your fitness targets two weeks in a row.

Beyond the protection, investment and savings benefits that AIA Philippines offers, AIA Vitality raises the bar and gives unprecedented living benefits that members can enjoy for being healthy. These include 70% off elite membership at Gold’s Gym, up to 30% off Samsung, Garmin, and Fitbit fitness devices, and 25% off at Toby’s Sports, Runnr and urbanAthletics. You can also enjoy exclusive insurance benefits of up to 50% additional coverage, 20% premium discount or 100% loyalty boost.

Every cyclist has a story. Create yours today with AIA Vitality!

Click here for more information about AIA Vitality and the Total Health Solution offered by AIA Philippines, or here to visit the AIA Philippines Facebook page, email customerservice.ph@aia.com or call (02) 8528-2000 to know more.


8.18.2022

Math Games and more at Calculators.org

If we're friends on Facebook or if you're following me on Instagram, then you're probably familiar with or have seen photos of my nephew, Morgan. Everyone in the family believes that this little boy is some kind of genius because of his abilities that are well above average for his age. 

Morgan showed great interest in music before he even turned one. Then he learned how to read when he was a little over two years old. Shortly after, he could easily sing songs in our videoke because he knew how to read the lyrics. At three years old, he can do basic arithmetic operations such as addition and subtraction. Now that he's four, he can easily do mental math up to four digits.

That being said, I've recently discovered a website that's up to Morgan's alley. It's called Calculators.org, and this website is a cornucopia of fun and educational games for kids. They have a wide selection of Math games which suits kids of all ages. From simple counting and sequencing games, to basic arithmetic, to mind-boggling Sudoku, this website has it all!

Some of Morgan's favorites include Math Bee and Feed Math. In Math Bee, you can choose among the four basic operations and answer simple problems. Morgan easily breezed through the problems, especially with the addition part.

Math Bee.

Feed Math, on the other hand, focuses solely on addition. Here, you have to feed the boy with numbered sushi dishes. The two numbers must add up to the number on the boy's shirt. Time is replenished after each round, and the numbers get larger as you progress with the game.

Feed Math.

Calculators.org also has a great selection of puzzle games, and Morgan truly enjoyed playing with them. This kid has a penchant for jigsaw puzzles, and he sure was thrilled to see that he can play with puzzles "even on a computer".

Kids Puzzle.

The other puzzle games are a tad more difficult, such as Cartoon Puzzle and Jigsaw Deluxe. Here, you can choose the number of puzzle pieces, up to as many as 100. We stuck with the simpler puzzles because hey, we're doing this for fun, after all.

The 100-piece Cartoon Puzzle.

Aside from puzzles and Math games, Calculators.org also has a wide array of board games. Most of these are reminiscent of the classic board games from our childhood, and it was nice introducing them to Morgan. He had so much fun playing Snakes and Ladders with Yue, whom he refers to as his "best buddy number four". (His parents are one and two, and his sister Maggie is best buddy number three, haha!)

Snakes and Ladders.

Yue was excited to see the Chess among the board games, but since he can't play this with Morgan just yet, he decided to play against the computer. In a few years' time, maybe the two boys can go to head to head in an actual chess game.

Master Chess.

If you have kids who are into Math, puzzles, board games, or even word games, I strongly suggest that you introduce them to Calculators.org. Not only will they have hours of fun with their plethora of games, they'll also learn a lot from them, too. These games are absolutely free, and you don't have to sign-up just to play. You also need not download anything as the games can be played directly from your browser. The site is ad-free, so you don't have to worry about annoying pop-ups in the middle of your game.


Morgan (and Yue) had a blast with these free educational games at Calculators.org, and I'm sure your kids will, too.