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Fujifilm Expands Presence with New Office in Cebu City.

In response to the surging demand for its products and services, FUJIFILM Philippines Inc. (FFPH) and FUJIFILM Business Innovation Philippines Corp. (FUJIFILM BI PH) have announced the relocation of their offices to a larger space in Cebu City.

Fujifilm BI PH Hideaki Kato and FFPH President Masahiro Uehara at the ribbon cutting ceremony.

The new office, strategically situated at Mercedes Benz Tower, Mindanao Ave Cebu Business Park, Cebu City, marks a significant move for the global leaders in innovation. This expansion aims to strengthen Fujifilm's foothold in the region, enabling the brand to better cater to the local market and provide an enhanced experience for customers.

The Cebu City office will serve as a hub for after-sales support, featuring a local repair center for digital cameras and endoscopy products. Additionally, it will host a showroom showcasing advanced cameras, cutting-edge printing machines, and business software solutions, offering customers an interactive experience with Fujifilm's latest innovations in imaging and document management technology.

Mr. Masahiro Uehara, President of FFPH, expressed confidence in the strategic move, stating, "This relocation reinforces our commitment to swiftly expand our local operations, making our products and services more accessible to the southern part of the country."

President Masahiro Uehara, Cebu City Vice Mayor Raymond Alvin Garcia,
and Fujifilm BI PH Hideaki Kato.

Adding his perspective, Mr. Hideaki Kato, President of FUJIFILM BI PH, mentioned FUJIFILM BI PH has almost 60-years’ experience in the Philippines and continuously provides document process innovation for Cebu customers. He also highlighted the synergy between the two entities, stating,"We are proud to unveil this new office, bringing us closer to our customers in Cebu and emphasizing the collaboration between FUJIFILM Business Innovation Philippines and FUJIFILM Philippines."

Fujifilm, renowned for its relentless pursuit of technological advancements and customer-focused solutions, leverages its photographic industry expertise to push growth in healthcare, materials, and business innovation. The company's new group purpose, "Giving our world more smiles," underscores its commitment to creating a brighter future in society.


New Survey Reveals Filipino Emergency Medical Professionals Often Overlook Life-Threatening Brain Condition.

A new survey commissioned by Encephalitis International, the peak global body for encephalitis, reveals that Filipino emergency medical professionals often overlook encephalitis, a life-threatening neurological condition characterized by brain inflammation, despite the presence of common symptoms. Survey results showed that over half (54%) of local respondents did not consider infectious encephalitis, and three-quarters (74%) did not consider autoimmune encephalitis as a diagnosis when presented with a list of accepted symptoms for each condition. The survey findings are released in line with World Encephalitis Day on February 22, 2024.

Moreover, despite encephalitis leading to death in up to 40% of cases, 66% of the respondents did not consider death as a potential patient outcome resulting from delayed recognition and treatment.

"In the wake of these alarming survey findings, it is clear that much more must be done to bridge the gap in encephalitis awareness and expertise. Encephalitis International is determined to increase this awareness among medical professionals through the development of globally accessible training programmes which will provide the tools for them to better recognise and treat encephalitis. Of course, we cannot do this alone and will continue to work alongside international entities, such as the World Health Organization, to elevate encephalitis as a global health priority,” shared Dr. Ava Eason, Chief Executive of Encephalitis International.

The condition can happen to individuals of any age, sex, and ethnicity, with symptoms varying depending on the type. Symptoms of infectious encephalitis encompass altered consciousness, behavioral changes, fever, and headaches, while autoimmune encephalitis presents with memory issues, psychiatric symptoms, altered consciousness, and personality changes.

With the risk of death or permanent brain impairment when the disease strikes, first responders are essential in promptly considering encephalitis during health emergencies to mitigate the worst-case patient outcomes.

Misdiagnosis in patients leads to worse patient outcomes
The survey results reveal the reality for encephalitis patients in the country. Roschelle Del Rosario, caregiver based in Bulacan and mother to 23-year-old patient named Alex, shared their struggle with his rapid symptom progression despite medical intervention. Initially experiencing insomnia, hallucinations, agitation, personality changes, appetite loss, and seizures, Alex was misdiagnosed with bipolar disorder. However, a second opinion in May 2023 revealed autoimmune encephalitis.

But diagnosis was just the beginning. Alex's health rapidly declined, leading to a four-and-a-half-month coma following the misdiagnosis. Roschelle highlighted the extensive research required into treatment options., which due to limited local resources, is largely dependent on international organizations like Encephalitis International, who is committed to funding research that aims to advance recognition, diagnosis, and treatment of the condition as well as rehabilitation and quality of life of all people affected and their families..

Alex had his whole life ahead of him as a graduating college student and the top of his class when his symptoms appeared. Today, he's a fighter battling encephalitis. He's overcome his comatose state and is even able to use his mobile phone again after losing his cognitive and motor skills due to the disease. Eight months into this journey, he still faces significant challenges like hallucinations and memory loss. Sometimes, you'll talk to him and the next second, he'll ask who you are. It's a tough road, but we still consider ourselves fortunate because, even though treating encephalitis in the country is difficult, we've found dedicated professionals who are willing to help and learn more about this disease so Alex can regain his health and have a chance at a normal life again,” shared Del Rosario.

Supporting emergency medical professionals with training for diagnosis
Further survey results found that only (35%) a third of local emergency medical professionals surveyed strongly agreed that their training had given them the confidence to recognise encephalitis. More than three-quarters (79%) somewhat or strongly agreed that they would benefit from more training.

Dr. Ferron Ocampo, an Adult Neurology Fellow of the Philippine Neurological Association and an advocate for encephalitis awareness, recognizes the challenges regarding the lack of training in encephalitis recognition and management in the country due to its rarity. Priority in resource allocation, including education and training, is given to more common conditions such as cardiovascular diseases and cancer. However, Dr. Ocampo stresses the importance of advocating for encephalitis awareness because this condition needs immediate attention, as delayed diagnosis can lead to worsening of the patient's condition and serious consequences if not treated promptly.

Encephalitis is a neurological emergency that can have devastating consequences if not diagnosed and treated promptly. However, not all medical professionals are aware of the symptoms and are confident in managing them. As we celebrate World Encephalitis Day, various international and local stakeholders should collaborate to prioritize providing training and resources to medical professionals worldwide in order to enhance encephalitis detection, diagnosis, and treatment,” Dr. Ocampo shared.

In line with this urgent need for education, Encephalitis International is launching its largest fundraiser yet, "Don’t Delay. Give Today." This initiative aims to promote early recognition and treatment to prevent death and disability from encephalitis by developing accessible, accredited training modules to provide more robust information and training on encephalitis. Emergency medical professionals in the Philippines and globally can access training opportunities by signing up for free professional membership.


Pru Life UK welcomes every future & every new year with PRU Love!

With a strengthened commitment to providing better financial protection for every Filipino, Pru Life UK celebrates the start of the Year of the Wood Dragon. Over 200 Pru Life UK leaders, agents, clients, and employees joined and wished everyone PRU Love during the festivities held at the heart of its Escolta branch in Binondo Manila.

PRU Life UK ushers in good luck through its annual traditional Lion Dance
at its China Jade office located in the historic street of Escolta.

The leading insurer maintains its top position in New Business Annual Premium Equivalent & total Premium Income from Variable Life Insurance products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q3 2023. Read the recent NBAPEreport.

Pru Life UK’s products are made accessible through its over 42,000 digitally-empowered agency workforce and like-minded partners.

Leading life insurer PRU Life UK kicks off the Year of the Wood Dragon in the bustling streets of Binondo, the oldest Chinatown in the world.

The Company recently launched PRULove for Life – an affordable, limited-pay, whole-life participating plan for as low as Php 87 per day* with lifetime coverage up to age 100 and flexible payment terms of 5, 10, 15, or 20 years to pay. To know more about PRULove for Life, talk to your Pru Life UK agent today or visit Pru Life UK's website.

Pru Life UK is also committed to driving up financial awareness, literacy, and inclusion in the country by leading industry discussions and programs for the community. Its PRUBabies campaign seeks to protect 175,000 newborns with free insurance coverage against select infectious diseases such as Dengue, Typhoid, Measles, and Malaria.

*Payment amount calculated for a 10-year plan for a 20-year-old customer