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Signs of Happiness | Coca-Cola's 5by20 Campaign.

If you've been wondering why I have not been blogging very often these days, it's because I'm pretty busy (too busy) with stuff at home. You see, my aunt, uncle, and cousins are home for the holidays. This is the first time they're celebrating Christmas here in the Philippines after they migrated to London ten years ago, and we (my siblings) want to spend as much time with them as possible. It may take awhile for this kind of reunion to happen again - after all, plane tickets don't come cheap.

Speaking of reunions, no party or family gathering would be complete without everybody's favorite drink - Coca Cola. When my cousins arrived last week, the first meal that they had were buckets of fried chicken from the local fast food chain (which they do not have in London), partnered with ice-cold bottles of Coke. Ah, happiness!

We never run out of Coke here at our place, as we have a sari-sari store in our compound. My aunt used to own that sari-sari store (which is now managed by my grandmother's relative), until she finally decided to go back to the nursing profession and try her luck in London. Back in the days, I would help my aunt tend the store by doing simple tasks like taking payments (bayad) and giving change (sukli). It was a lot of fun, and I think my people skills were actually honed by helping out in the store and attending to my aunt's loyal customers (suki).

And this is why Coca-Cola's latest video ad is close to my heart. In this video, Coca-Cola focuses on the power of women entrepreneurship, and how small businesses contribute to the growth of the community in more ways than one.

Take for instance Mercy's Sari Sari Store, which is not only a sari-sari store, but also a hangout for the local 'homecourt heroes'. (In my aunt's case, her sari-sari store is like the employees' lounge of the motor shop across the street.) There's also Elvira's Carinderia, which is not only a place for people to dine, but also a place for people to hang-out, spend time, and have fun with friends.

This video ad is part of Coca-Cola's 5by20 Campaign, which aims to empower women and help improve lives. Through 5by20, Coca-Cola aims to address the most common barriers to success that women face. This can be achieved by giving women entrepreneurs access to business skills training courses, financial services, and connections with peers or mentors.

Why 5by20, you might ask. It's because the goal is to empower 5 million women micro-entrepreneurs by the year 2020. Hence, 5by20.
And with that, let us all continue to support every business woman out there - the way Coca-Cola does. Because when a woman owns a business, you can count on them to open happiness as well.

Click here to learn more about 5by20 Campaign.

*This is a sponsored post. Thoughts and opinions expressed are entirely my own.

10 replies:

Unknown said...

Great campaign.. there are so many great advantages for women owned businesses these days!

ReviewsSheRote said...

Sounds like a very good champaign!

April said...

I know what you mean! I've not been posting much lately myself for similar reasons (too much stuff going on at home). I'm trying to get back into the groove of things.

Erin S said...

I come from a family of small business owners this is close to my heart too

Christy G said...

I took a few days off myself during the holidays. I hope you enjoyed your time off hanging out with your family.

Lisa said...

What a great campaign!! I love Diet COke!

debdenny said...

This is a great program. Wonderful for women and small business

Rebecca Swenor said...

This sounds like an amazing campaign indeed. We have always preferred Coke over other drinks. Thanks for sharing.

Lisa RIos said...

What a great campaign! This would be definitely helpful for entrepreneur women and small business people. Glad to know that you had a great time with your family. Thanks for sharing.

Mariana said...

This sounds like a great campaign! Anything that empowers women and helps improves lives is a good thing.