Why are Inverter Window Air Conditioners Gaining Popularity in Filipino Homes?

With daytime temperatures frequently exceeding 30°C, and heat index levels sometimes reaching dangerous ranges during summer months, air conditioning has become less of a luxury and more of a necessity in many Filipino households. At the same time, electricity rates in the Philippines remain among the highest in Southeast Asia, prompting families to look for more energy-efficient cooling solutions.

This combination of rising temperatures and conscious consumption is driving the growing search for the bestinverter-type window air conditioner.

The appeal of inverter technology

Unlike conventional air conditioners that operate on a fixed-speed compressor, repeatedly turning on and off to maintain temperature, inverter models adjust the compressor speed continuously. This allows the unit to maintain a steady room temperature without frequent power surges. The result is:

• Lower energy consumption
• Reduced noise levels
• More stable and consistent indoor cooling
• Less wear and tear on the compressor

For Filipino families closely monitoring their monthly Meralco or local electric cooperative bills, these advantages can translate into noticeable savings over time.

Energy efficiency amid rising electricity costs

Electricity rates in the Philippines fluctuate depending on fuel costs, generation charges, and distribution fees. As a result, many households are becoming more mindful of appliance efficiency ratings.

Air conditioners account for a significant portion of residential electricity consumption, especially during the dry season from March to May. Choosing a unit with a high Energy Efficiency Ratio (EER) or one that carries a favorable energy guide label can significantly reduce long-term operating expenses.

Inverter technology may come with a higher upfront cost compared to non-inverter models, but many consumers find that the monthly savings help offset the initial investment within a few years.

Why are window-type inverter units especially popular? While split-type inverter systems are also available, window-type inverter air conditioners continue to gain traction, particularly among:

• Condo residents
• Apartment renters
• Students and young professionals
• Small families

The reasons are practical:

Simpler installation

Window-type units are generally easier and quicker to install. Many units are plug-and-play, requiring minimal structural modifications, ideal for rental properties where permanent alterations are restricted.

Lower initial cost

Compared to split-type systems, window units typically require lower upfront spending. There is no need for extensive piping or additional installation materials.

Easier maintenance

Maintenance can be more straightforward, as all components are housed in a single unit. Cleaning and servicing may be more accessible compared to split systems, which have separate indoor and outdoor components. That said, split-type systems may offer quieter operation and a more modern aesthetic. However, they usually involve higher installation costs and more complex servicing.

Photo credit: Mauricio Krupka Buendia on Pexels.

Choosing the right horsepower (HP) for your space

Selecting the appropriate capacity is critical for both comfort and efficiency. As a general guide:

• 0.5–1.0 HP: Suitable for small bedrooms (approximately 10–15 sqm)
• 1.0–1.5 HP: Ideal for medium-sized rooms (15–25 sqm)
• 2.0 HP and above: Recommended for larger living areas or open spaces

An oversized unit may cool the room too quickly without properly removing humidity, leading to discomfort and unnecessary energy consumption. On the other hand, an undersized unit will struggle to cool the space, causing the compressor to work harder and increasing electricity use.

Filipino homes, particularly those with concrete walls and metal roofing, may retain heat longer, making proper sizing even more important.

Climate realities and long-term durability

The Philippines’ tropical climate also means appliances must withstand high humidity levels, salt air in coastal areas, and voltage fluctuations in some provinces. Buyers are advised to:

• Check warranty coverage
• Confirm availability of local service centers
• Ensure the unit is compatible with local voltage standards

Inverter window-type air conditioners offer a practical balance between affordability, efficiency, and ease of installation, making them a compelling choice for Filipino households seeking comfort without excessive electricity costs. For many consumers, the question is no longer whether to invest in air conditioning, but how to do so wisely.

The 43rd National Book Awards | Nominations Now Open!

The National Book Development Board (NBDB) and the Filipino Critics Circle (FCC) are now accepting nominations for the 43rd National Book Awards (NBA).

First administered by the Filipino Critics Circle or the FCC (formerly known as the Manila Critics Circle) in 1982, the NBA honors the most outstanding books written and published in the Philippines. In 2008, the FCC partnered with the NBDB to co-administer the awards.

“The National Book Awards not only rightfully honor the best works produced by our country’s finest minds and talents, they also provide an occasion for us to take stock of the zeitgeist, our writers’ current preoccupations, and where our book industry is headed,” said NBDB Executive Director Charisse Aquino-Tugade.

The deadline for nominations is on September 7, 2025. To be eligible, authors and publishers should be NBDB-registered while their works must be published in 2024 and have significance, soundness of content, quality of craft, readability, grammar, copy editing, structure of thought and ideas, and style.

“The National Book Awards serve as official recognition of the quality and relevance of winning books, highlighting their contributions and relevance to the growth of Philippine literature, across multiple categories and genres. The NBA is important to us as Filipinos, as we recognize books that matter to us, as a people, while also serving as a portal of possibilities for readers outside of our country,” said FCC Chair Dean Francis Alfar.

He added, “the roster of winners for any given cycle provides a curated list of the best contemporary writing, reflecting not just Filipino sensibilities, but also what concerns and hopes we have, seen through the lens of both fiction and nonfiction.”

Books published for the first time by a Philippine publisher and works with local editions previously published by foreign authors are also eligible for the awards for as long as it has been locally published.

Under the literary division, books will be recognized in categories such as novel, short fiction, nonfiction prose, anthology, drama and film, literary criticism and cultural studies, literary history, media studies, poetry, graphic novel and comics, and translation.

Meanwhile, in the non-literary division, books will be awarded in fields of art, professions, social sciences, history, journalism, humor, sports, lifestyle, and business, food, science, spirituality and theology, and philosophy.

Photo credit: NBDB on Facebook.

Every year, the NBA honors a different regional language. This year, it will be Hiligaynon (Ilonggo) and Kiniray-a. All books published in these languages within the last three years (2022-2024) are eligible for the awards regardless of genre.

Finally, the Best Book Design award will be given to the work with the best overall design, which encompasses the cover, typeface, dimensions, layout, type of paper, binding, and printing. A Publisher of the Year award, or the publisher with the highest total number of winners in all categories, will also be given.

“The Filipino Critics Circle and the National Book Development Board recognize the challenges of writing, editing, illustrating, translating, designing, and producing books. We encourage publishers of all stripes, as well as authors, to submit books for consideration. Being part of the list of finalists is an achievement in and of itself, bringing more awareness of your book to the reading public,” Alfar said.

All nominations shall be submitted through the official online nomination form. Two printed copies of the book shall also be submitted together with one digitally non-editable watermarked PDF. For nominated titles under the Translation category, submissions must also include either one printed copy or one digitally non-editable watermarked PDF of the original work from which the translation originated. For complete submission guidelines, check out this link: https://www.facebook.com/share/p/1761KPKJ3H/

The nominated books will undergo a round of deliberations from which no more than five titles will be chosen as finalists per category. The finalists will be required to submit an additional eight copies of their books to the NBDB; non-submission will mean disqualification from the selection. In the final deliberation, one winner will be picked from the finalists of each category. The winner of each category, except the Publisher of the Year, will receive PHP 40,000.00. 

Pru Life UK Employees Champion Bayanihan Spirit in Brigada Eskwela 2025.

Pru Life UK once again rolled up its sleeves for Brigada Eskwela, the Department of Education’s nationwide schools maintenance programme, rallying employee volunteers last month in support of Pleasant Hills Elementary School in Mandaluyong City.

The initiative began at the Pru Life UK’s headquarters, where employees painted pots and planted vegetable seedlings. These were later donated during a school outreach, part of a wider effort to prepare classrooms for the new academic year. Volunteers spent the day painting walls, cleaning rooms, and organising books—bringing fresh energy to the school community. Pru Life UK also provided painting materials to support ongoing refurbishment needs.

“It’s fulfilling to give back in such a tangible way,” shares Maria Junifer Maliglig, one volunteer. “Seeing the impact first-hand is what makes it all worth it.” A long-time participant in Brigada Eskwela since 2012, Pru Life UK’s commitment to education goes far beyond paintbrushes.

Through its flagship Cha-Ching Financial Literacy Programme, the company has empowered over 1.5 million students across the Philippines with essential money management skills. Read recent story on expanding and fully integrating it in Bicol region here. The Pleasant Hills Elementary School is also a partner school for Cha-Ching.

Complementing this is the Adopt-a-Madrasah initiative, which supports Islamic schools in Mindanao with learning resources, teacher training, and tailored content on Takaful (Islamic insurance), digital skills, and sustainability. In 2025, the programme aims to reach over 1,500 learners across nine madaris. These efforts reflect Pru Life UK’s broader mission: to foster inclusion, champion financial education, and empower communities—one classroom at a time. Pru Life UK volunteers painted pots and classroom walls in support of Pleasant Hills Elementary School in Mandaluyong City’s Brigada Eskwela programme.

From Malls To Museums: 5 Reasons To Visit Manila.

When traveling to The Philippines, don’t skip a trip to the country’s capital. Manila isn’t just any other city - it features a fascinating mix of old and new and has many different areas each with their unique attractions. Below are just a handful of different reasons to make a visit to Manila.

Photo credit: Kimy Moto on Pexels.

Shopping

Shopaholics are certain to love Manila’s vibrant mix of malls and markets. If you’re looking for luxury stores, make sure to visit Shangri-La Plaza where you’ll find all the high end brands. If you’re looking for more affordable fashion and handmade souvenirs, consider booking a hotel near Greenhills Shopping Center, which features a mixture of shops and market stalls. Then there’s SM City Manila - one of the largest malls in Southeast Asia, where you’ll find a vast range of stores to suit all purposes.

Nightlife

Manila is the nightlife capital of The Philippines. A particularly renowned area for nightlife is Poblacion where you’ll find a mixture of swanky rooftop cocktail bars, buzzing trendy nightclubs and budget-friendly hidden bars. There are many hostels and hotels that you can book in this area if you want to make the most of the nightlife. That said, you’ll find bars and clubs all across the city.

Photo credit: Wilson Ren on Pexels.

History

While Manila sports a lot of modern architecture, it also has a lot of well-preserved history. Visiting Intramuros, the city’s historic walled sector, is like taking a step back in time - the streets are cobblestoned and there are many impressive colonial buildings here dating back centuries. Popular historic sights include San Agustin Church and Fort Santiago. Make sure to also explore some of the city’s museums where you can learn about the history of Manila and The Philippines (some top choices for museums in Manila include San Agustin Museum, Ayala Museum and the National Museum of Natural History).

Photo credit: Cesan Escuadro.

Cuisine

There are thousands of restaurants to choose from in Manila. It’s possible to try cuisines from all around the world. This includes traditional Filipino dishes like adobo, kare-kare and chicken sotanghon. If you’re brave enough, you can also try balut (fertilised duck egg). Pateros in Manila is often referred to as the ‘balut capital of the Phillipines’ and is a good place to try this controversial delicacy. Make sure to also visit the city’s Chinatown, Binondo - the oldest Chinatown in the world - where you can try some incredible Chinese cuisine.

Art

There is also a thriving art scene in Manila. Throughout the city, you will find galleries and cultural centers showcasing works from local and international artists. This includes the National Museum of Fine Arts and Casa Manila Museum. Art In Island is also a unique art-themed attraction that is worth visiting in Manila - it’s an interactive 3D art museum that allows you to become a part of various famous works.

Deliciously Healthy Through the Years: Kenny Rogers Roasters Celebrates 30 Years of Flavorful Legacy.

Kenny Rogers Roasters is renowned for serving “deliciously healthy” meals and is proudly celebrating its 30th anniversary—a remarkable feat in a fast-paced, trend-driven industry where longevity is a true badge of success. Since 1995, the brand has grown into the country’s leading fast-casual restaurant, with over 150 stores nationwide. Known for its signature roasted chicken, hearty sides, and exciting food innovations, Kenny Rogers Roasters has redefined how Filipinos enjoy wholesome meals—proving that true greatness only gets better with time.

Redefined What Healthy Tastes Like

For the past 30 years, Kenny Rogers Roasters has redefined what healthy tastes like by offering wholesome, flavorful meals in a fast-casual setting. Known for its Classic Roasted Chicken—tender, juicy chicken slow-roasted to perfection—the brand has become a staple in Filipino households.

Kenny Rogers Roasters also offers a well-rounded menu that balances indulgence and nutrition, featuring staples like the fall of the bone ribs, Healthy Plates and Salad—complete with calorie counts to give customers greater transparency and control over their meals. Complementing its main dishes are a variety of comforting side options that have become fan favorites over the years, including the iconic corn muffin, mac and cheese, and steamed vegetables.

These thoughtfully crafted combinations reflect the brand’s enduring commitment to making deliciously healthy food both satisfying and accessible to all.

Kenny Rogers Roasters continues to innovate with bold, globally inspired flavors that excite the palate while staying true to its healthy roots. Limited-time offerings such as the Four Cheese Roast, Great Garlic Roast, Truffle Roast, and Chimichurri Roast have added variety and excitement to the menu, proving that nutritious food can also be indulgent and crave-worthy. By staying ahead of trends and listening to what customers want, Kenny Rogers Roasters has solidified its reputation as a trailblazer in the industry—one that leads with purpose and flavor.

“I Love Me Better”: The Campaign that Marks Legacy

To celebrate its 30th year, Kenny Rogers Roasters is launching its most personal and empowering campaign yet: “I Love Me Better.” The brand recognizes that choosing better for yourself—especially when it comes to food—takes intention and courage. This campaign champions self-love through mindful eating, reminding everyone that even small decisions, like opting for healthier meals, can be powerful acts of self-care.

Marketing Director Lorent Martin Adrias explains that Kenny Rogers Roasters is for those who believe every better choice matters. “Sometimes, better choices start with something as simple as choosing better meals for yourself. When we choose healthier, better meals, we’re not just fueling our bodies but embracing self-love,” he says. “Choosing Kenny Rogers Roasters is more than a meal decision—it’s a commitment to loving yourself better.”

Reflecting this bold message, the “I Love Me Better” campaign took over high-traffic, unexpected spaces—from a full train wrap on LRT-1 and bus wraps in BGC to bike boards and inspiring billboards along EDSA. Each placement carried messages of self-love and empowerment, turning everyday commutes into bold reminders to choose better. The campaign also introduced a new, feel-good jingle now streaming on Spotify, extending the message through music.

For three decades, Kenny Rogers Roasters has led with purpose—redefining what deliciously healthy means while influencing communities through innovation and impact. “The legacy of Kenny Rogers Roasters is unmatched,” Adrias concludes. “And the future is set to raise the bar even higher.”

Frederick Siy, President and CEO of Kenny Rogers Roasters, concluded, “We’re not just looking back at 30 years of success—we’re showing what enduring excellence truly means. Kenny Rogers Roasters has stood the test of time by continuously evolving to cater to our consumers’ needs. As we move ahead, we remain committed to serving food that’s both delicious and healthy.” 

SM Supermalls hosts COMELEC Mall Voting on May 12.

Heads up, voters! The countdown to the May 12, 2025 National and Local Elections has begun—and this year, casting your vote just got a whole lot easier.

In partnership with the Commission on Elections, SM Supermalls is proud to roll out the Mall Voting Program in 20 select SM malls nationwide, bringing democracy closer to home—literally.

Gone are the days of sweltering heat and overcrowded school gyms. This May 12, eligible voters assigned to MVP locations can head to their designated SM mall to vote in a secure, accessible, and air-conditioned environment. Whether you’re a busy parent, a working professional, or a senior citizen looking for comfort and ease, the MVP is designed to improve your voting experience—one step (or escalator ride) at a time.

Who Can Vote in the Mall?

Only voters whose precincts were officially transferred to a mall. This is indicated in the final list from COMELEC.

How Can I Confirm If I Vote in a Mall?

Check any of the following: 

• precinctfinder.comelec.gov.ph
• Your Voter Information Sheet
• Mall posters or tarps
• Barangay caravans or your local COMELEC office

Voting Hours at the Mall:

• 5:00 AM – 7:00 AM — Priority: Seniors, PWDs, Pregnant voters
• 7:00 AM – 7:00 PM — Regular voting hours

Can I Bring Someone to Help Me Vote?

Yes, a relative (up to 4th degree) or Electoral Board member may assist.

Can My Companion Vote at the Mall Too?

Only if their precinct was also officially transferred to the same mall.

Here’s a list of the participating SM Supermalls where you can conveniently vote this coming May 12:

1. SM City Manila
2. SM City North EDSA
3. SM City Fairview
4. SM City Sucat
5. SM City Bicutan
6. SM City BF Parañaque
7. SM City East Ortigas
8. SM City Southmall
9. SM City Cauayan
10. SM City Baliwag
11. SM City Tarlac
12. SM City Batangas
13. SM City Santa Rosa
14. SM City Puerto Princesa
15. SM City Legazpi
16. SM City Iloilo
17. SM City Consolacion
18. SM CDO Uptown
19. SM CDO Downtown
20. SM City Butuan

From Luzon to Mindanao, SM Supermalls is proud to open its doors—rent-free—for the benefit of Filipino voters. And don’t worry, COMELEC’s got the backend handled: trained election personnel, full compliance with electoral rules, and tight coordination for logistics and security.

Why mall voting works

The goal? A smoother, more inclusive voting experience—especially for Persons with Disabilities, senior citizens, and pregnant voters. Think ramps, elevators, comfortable seating, and spacious voting areas—all in a familiar and accessible setting.

“We believe democracy should be inclusive, convenient, and secure,” shared Junias Eusebio, Vice President for Mall Operations at SM Supermalls. “By offering our malls as voting venues, we’re not just making it easier to vote—we’re helping empower every Filipino to make their voice heard.”

Democracy meets convenience

This isn’t SM’s first time teaming up with government agencies. Through the SM Government Service Express, select SM malls already offer one-stop access to services like ID processing, permits, and more. The MVP is yet another way SM Supermalls is stepping up to serve the public in meaningful ways.

Plan ahead

Eligible for mall voting? Expect an official advisory from COMELEC about your assigned voting venue. Then, on May 12, head to your designated SM mall, bring a valid ID, and vote with ease.

Let’s all do our part—vote smart, vote safe, and vote comfortably.

Solane Fuels Sinulog with Safety and Responsibility.

With the colorful costumes, vibrant floats, and energetic dance performances, the Sinulog Festival is one of the grandest and most anticipated events in the Philippines. This religious festival is held annually in Cebu City every third Sunday of January, and is widely participated not just by the Cebuanos, but also by tourists, both local and foreign. Even brands and companies from all over the country actively participate in the festivities, particularly the Grand Parade.

Solane, one of the country’s leading LPG provider, is once again igniting the vibrant atmosphere of Sinulog 2025. As the festival gears up for its grand celebration, Solane will actively join the celebration highlighting their participation with a colorful Solane float.

The Solane Float for Sinulog 2025.

"Sinulog is a time for celebration, and we at Solane want to ensure that everyone enjoys the festivities safely and responsibly", said Dennis Palomar, Public Affairs Officer, Isla Group Corporation. “As we join the exciting parade of Sinulog Festival 2025 with our official Solane float, our company together with our partner distributors, will ensure to provide access to safe LPG use for restaurant owners and stalls. Solane fueled this thru more active selling and promos prior the festivity” added Palomar.

For more than a decade, the company has been a consistent supporter of the festivities with a strong message of safety and responsibility. This year, organizers and the Cebu City government decided to hold the festival back at the Cebu City Sports Center (CCSC). The Grand Ritual Showdown, Street and Float Parade will take place on January 19, 2025.

The Solane mascot.

The Sinulog Festival is among the most vibrant and celebrated festivals in the Philippines, rich in cultural and historical significance. The festival pays homage to the Santo Niño, or the Child Jesus, who was once regarded as the patron of Cebu Province. Safe and Responsible LPG Use Solane, through its partner distributors, ensures to provide access to safe LPG use for restaurant owners and stalls. The company will fuel this this thru more active selling and promos prior the festivity.

"We are thrilled to be part of the Sinulog Festival 2025. This partnership allows us to not only support this vibrant cultural celebration, but also to reinforce our commitment to safety and community well-being. We believe that by promoting the proper use of LPG, we can contribute to a more secure and enjoyable experience for all. Lagi naming sinasabi lalo na sa mga katulad nitong fiesta at may masayang celebration, pagdating sa inyong pagluluto at paghahanda ng pagkain, Solane LPG na ang bahala sa cooking ninyo basta mag-enjoy lang kayo. Dahil sa Solane, sigurado kayong may peace of mind," said Palomar.

The Philippine International Comics Festival: Bridging Filipino comics to the world.

THE Philippine International Comics Festival (PICOF) 2024, the only comics festival in the world with an Official Selection of ten graphic novel pitches, developed in a Creator’s Lab, and published in time for the festival, announced the ten titles that made it to the festival’s Official Selection list.

Among these are the 40th National Book Award and 7th National Children’s Book Award winner “Alandal” by J. Philip Ignacio and Alex Niño. “Alandal” is currently published in German and Burmese, and Niño also received the 2022 Eisner Hall of Fame Award in the USA.

“Doobiedoo Asks” by Bambi and Roland Amago is an autobiographical komiks about discovering that their first-born child is diagnosed with autism. It won at the 2021 Asian Festival of Children's Content - Best Media Pitch Winner, and at the 7th National Children's Book Awards as Kids' Choice Awardee, Chapter Book Category.

There is also “Twinkle Twinkle” by Tori Tadiar, which won the National Children’s Book Award, and the Filipino Reader’s Choice Award for Best Comics. Tadiar’s next work, Ilustra, is going to be published by Disney Hyperion in June 2025.

From L-R: Alandal, Doobiedoo Asks, Twinkle Twinkle.

Two new titles will get their first release, “Nino Bughaw” by CJ Reynaldo, about a deaf weather engkanto who has to save his parents from the evil stormy engkanto, and “Watchdog Of Manila” by Lucas Lacorte, about a young boy who uses his newfound superpowers to guard Sentro Manila.

For the first time since PICOF’s first edition in 2020, PICOF 2024 will be held face-to-face on July 20-21, 2024 (Saturday and Sunday) from 10 AM – 8 PM at The Podium Hall, 6/F of The Podium, located along ADB Avenue, Ortigas Center, Mandaluyong City.

𝑀𝑒𝑒𝑡 𝑐𝑜𝑚𝑖𝑐𝑠 𝑐𝑟𝑒𝑎𝑡𝑜𝑟𝑠 𝑓𝑟𝑜𝑚 𝑎𝑙𝑙 𝑜𝑣𝑒𝑟 𝑡ℎ𝑒 𝑐𝑜𝑢𝑛𝑡𝑟𝑦

Festival attendees will also have the opportunity to meet and greet some of the country’s most popular and top-notch creators, such as Pol Medina Jr., Tarantadong Kalbo, Libreng Komiks, and SSKAIT. National Book Award winners RH Quilantang from Leyte (“Ang Mga Alitaptap Ng Pulang Buhangin”), and Mike Alcazaren, Noel Pascual, and AJ Bernardo (“Death Be Damned”) are also in attendance. Flying in from Iloilo City, on the other hand, are Pasyon Komiks and Kartilya Komiks, and representing Davao City are Pulitzer Prize Finalist Ren Galeno and Gigi Chan of the popular webcomics, “Somewhere In My Past,” while Yuri Javillonar will come down from Baguio City to release a preview chapter of her work “Blight.” Students from the Komiket’s 9th Comic Book Creator’s Workshop will be releasing their first komiks, and the Makiling Komiks Kolektib are national arts scholars from the Philippine High School for the Arts in Laguna who will also be in attendance.

Pol Medina, Jr. 
Photo credit: Esquire Philippines.

Being an international event, PICOF will also see the presence of international delegates from South East Asia like Eisner winner Erica Eng from Malaysia, plus Chin Yew and Sam Seen, also from Malaysia. Juliette Yu-Ming Lizeray, as well as Fang Kai Loo, both from Singapore, will be joined by Toni Masdiono and Tita Larasati of Indonesia, and Ping Sasinan and Maelon and Seesaw representing Thailand. Readers may find each of their short comics all together in the SEA Kommunity Comics Anthology.

Tarantadong Kalbo.
Photo credit: Pep PH.

Multiple Eisner Award winner and a recipient of the Gold Medal from the Society of Illustrators, Craig Yoe (USA), will also be releasing his new book, “Woman and Man.” Sean Michael Wilson, also an Eisner and International Manga Award winner who has penned more than 40 titles, together with PICOF’s festival partners from the UK and Australia will also be in attendance. From the Lakes International Comics Art Festival, Lucy Sullivan, Lyndon White, and Mollie Ray will be representing the UK, while Katrina Turner from Perth Comic Art Festival will represent Australia.

𝑀𝑎𝑠𝑡𝑒𝑟𝑐𝑙𝑎𝑠𝑠𝑒𝑠 𝑓𝑟𝑜𝑚 𝑖𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑐𝑜𝑚𝑖𝑐𝑠 𝑐𝑟𝑒𝑎𝑡𝑜𝑟𝑠, 𝑐𝑜𝑚𝑖𝑐𝑠 𝑒𝑥ℎ𝑖𝑏𝑖𝑡𝑠

And PICOF 2024 will not be complete without the Comics Masterclasses so it’s the perfect time for festival attendees to attend these masterclasses. It’s a rare occasion to have these international comics professionals in the country, a once-in-a-lifetime opportunity to get up close and hear them talk and help everyone hone their skills not just in comics but also in sequential art and visual storytelling. All classes are definitely worth attending, like Toni Masdiono’s class on “Dynamic Flow & Angles,” Lyndon White’s “Stand Out Cover Art,” and Carlo Vergara’s “Digging Your Well: Unearthing Your Personal Catalogue Of Story Possibilities,” just a few of the 12 Comics Masterclasses available for interested students.

Attendees can also get a sneak peek at the creators who are next in line, as the PICOF Creator’s Lab creators are releasing the first chapters of their work. “Hele,” by Mitzi Bajet and Alex Sevilla, follows the life story of jazz and bodabil singer Ada set in the Filipino-American period. There’s “Hiraya” by Fred Cabredo that creates a new mythology about a powerful babaylan, Jalberta, who uses the mystical page of Hiraya to cure her dying grandson, “Tablay” by Kat Olan and Paul Medalla, a high-octane Filipino myth mecha adventure, while lovers of Filipino manga will adore “Sitnalta” by Ray Magbanua.

Komiket, which has been conducting Comic Book Creator’s Workshops since 2015, announced that the 9th batch of comics creators will be launching their komiks for the first time and they will definitely need all the support they can get.

Likewise, new released comics will get the special treatment they deserve as they will go on stage for the launch of their comics. The launch will be hosted by world comics expert Paul Gravett, Singaporean Comics Critic CT Lim, and Duy Tano, who will get to interview the creators. Among the new releases to be launched are Tuttle Publishing’s international edition of “Janus Silang,” the “Gigil” Anthology featuring 13 girls love one-shot comics, and “In the Jaws Of St. Camillus” by Stevie Barot, whose work was initially featured in Shortbox Comics Festival in the UK.

On the other hand, the Lakes International Comic Art Festival (LICAF), a long-time partner of Komiket working on the tenyearstosavetheworld.com project on climate change, will be working on a four-panel comics workshop for kids, with the view that comics can create a better world. This will be led by Mollie Ray of UK and Patty Ramos of the Philippines. The finished comics will become part of the comics exhibit of PICOF.

𝐶𝑒𝑙𝑒𝑏𝑟𝑎𝑡𝑖𝑛𝑔 𝐹𝑖𝑙𝑖𝑝𝑖𝑛𝑜 𝑐𝑜𝑚𝑖𝑐𝑠 ℎ𝑒𝑟𝑖𝑡𝑎𝑔𝑒 𝑎𝑛𝑑 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦 𝑔𝑟𝑜𝑤𝑡ℎ

This year, PICOF will also pay tribute to the Alamat Comics creators who started the independent comics scene in Manila through a comics exhibit of collected artworks by the Komikero Museum, and a comics anthology, Alamat Origins. The anthology takes readers back to the stories and art of the first and sometimes only issues of 17 titles released by the Alamat comics group in the 90s. These komiks have now been unearthed, remastered, and revived for new readers to enjoy.

Komikero Museum in San Pablo City.

In a groundbreaking initiative for Southeast Asia, a Comics Rights Market will be held a week before the festival, featuring a two-day rights-selling training with international comics agent Ivanka Hahnenberger. This special project, supported by the National Book Development Board and organized by Komiket, aims to enhance the professional development of Filipino komiks publishers. After the training, they will pitch to eight international publishers from the USA, France, Italy, Czech Republic, Korea, and Myanmar, engaging in business matching sessions to promote Filipino komiks titles. This development initiative supports industry growth and aligns with preparations for the 2025 Frankfurt Buchmesse, where the Philippines holds the distinguished position of Guest of Honour. This prestigious fair, the oldest in the world specializing in translation rights, underscores the Philippines’ commitment to advancing its literary contributions on a global stage.

There will also be festival merchandise available to help raise funds for PICOF2025 to keep the event free for komiks creators and komiks publishers. This year’s poster is illustrated by 2022 Eisner Hall of Fame awardee Alex Niño. Komiket also calls on Filipinos to support over 200 Filipino komiks creators and publishers by purchasing their komiks. Every purchase during PICOF 2024, where book lovers, film geeks, and animation and video game enthusiasts who love visual storytelling will enjoy in this festival of sequential art, will help encourage creators to continue creating magnificent creations that can be showcased to the world.

Now is the right time to #supportfilipinocomics. Head to the Philippine International Comics Festival (PICOF) 2024 on July 20-21, 2024, from 10 AM – 8 PM at The Podium Hall, 6/F The Podium along ADB Avenue, Ortigas Center, Mandaluyong City. Tickets may be purchased at the venue entrance for only PHP 200. The first one-thousand paid ticket holders will get a free Kometverse komiks anthology featuring 95 Filipino creators. And during the grand raffle, one lucky komiks reader gets to receive over 100 komiks as a gift by the community.

#PICOF2024 is organized by Komiket, and supported by the Office of Senator Loren Legarda, National Commission for Culture and the Arts, and the National Book Development Board.

Hemophilia Community Celebrates Success Over World Hemophilia Day 2024.

Hemophilia Advocates-Philippines (HAP), a national nonprofit organization for people with hemophilia and related bleeding disorders, proudly announces the success of its latest awareness campaign. Held at the Festival Mall, Alabang on April 13, 2024, World Hemophilia Day brought together about 250 patients, members, supporters, and advocates from across the country in a collective effort to raise awareness for those affected by hemophilia.

Hemophilia is a rare genetic bleeding disorder that affects about 10,000 Filipinos. However, in the 2020 study conducted by the World Federation of Hemophilia, only around 1,600 cases have been diagnosed and registered.

Through educational discussions led by HAP’s medical advisors from the Philippine Children’s Medical Center and Philippine General Hospital, attendees, mall goers, and Facebook live spectators learned more about hemophilia care in the present age. The gathering also highlighted testimonies of how HAP’s partnerships with other organizations created opportunities and positive impact to improve the quality of life of persons with bleeding disorders.

This event also strengthened our efforts to call forth the attention of the Philippine government to hasten the passage of the Bleeding Disorders Standard of Care Bills that have been pending in the House of Representatives and the Senate.

The generosity and compassion displayed by the guest speakers, advocates, and performers including Peter Harbinson a renowned Australian Opera Singer, underscored the importance of coming together to increase awareness and provide opportunities for individuals living with bleeding disorders to lead better lives.

HAP successfully commemorated World Hemophilia Day thanks to the commitment of its volunteers, donors, as well as foreign and local partners including Festival Mall-Alabang, Save One Life, Project
Share, Virtualahan, Jollibee, and the media sponsorship by Inquirer.net, Cebu Daily News Digital, Pop!, Preen.ph and Be An Inquirer.

The funds raised through donations and merchandise sold will directly support HAP’s initiatives to make information accessible and comprehensive care available at the grassroots level.

"We are overwhelmed by the incredible support we received during this event," said Andrea Trinidad, HAP's President. "Every donation, every step taken, and every conversation had a meaningful impact on the lives of those affected by hemophilia. Together, we are making a difference and providing hope for a brighter future."

HAP extends its deepest gratitude to everyone who participated, donated, and supported the event. The generosity and commitment to their cause are invaluable, and with our continued support, we can all create a world where individuals with hemophilia can live healthier, happier lives.

For more information about Hemophilia Advocates-Philippines and how you can continue to support their mission, please visit hemophilia.ph or contact our Executive Director Ms. France Alviz at 09955505315.

Resilience through preparation: PCPPI reinforces disaster preparedness capabilities to build stronger Filipino communities.

In the Philippines, the second half of the year not only signals the start of the long countdown to Christmas, but also monsoon season. Traditionally, typhoons sweep across the country during this time, often aggravating the south-western spell (“Habagat”) that trigger flooding and other concerns.

At least 20 typhoons hit the Philippine area of responsibility every year, with the violent ones often posing the biggest threat to human lives and industry, that may result in costly economic loses and damages.

Given the frequency of natural hazard events in the country, Pepsi-Cola Products Philippines Inc. (PCPPI)—the exclusive manufacturer of PepsiCo beverages in the country—ensures that its Environment, Health, Safety, and Security (EHSS) teams are equipped with the necessary knowledge and skills to mitigate disaster risk by regularly conducting refresher training courses.

“We conduct policy and procedure refreshers among our EHSS teams to enhance our disaster preparedness. We revisit our strategy, which are aligned with guidelines set by the National Disaster Risk Reduction and Management Council (NDRRMC) policies, on what to do before, during, and after hazardous events,” said PCPPI Sr. Manager for Safety and Security Dindo C. Garcia.

“We also conduct monthly performance monitoring to see if our teams across the country are consistently aligned with the regulatory standards and to assess the areas that merit improvement,” he added.

PCPPI is also committed to building on stronger relationships with local government units (LGU) to help enable and support communities in times of natural hazard events.

“Our employees are at the heart of our operations. It is our responsibility to ensure we not only empower our teams and partners, but also our customers and the communities where we operate. We recognize our responsibility to prepare and help them in times of emergencies and calamities towards quick recovery with minimal disruption to their activities,” Garcia added.

PCPPI is the exclusive manufacturer and distributor of well-known beverage brands in the Philippines, such as Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, Premier, Milkis, and Chum Churum Soonhari. More information about the organization is available via www.pepsiphilippines.com.

ADM Cares partners with Pawssion Project to advance pet welfare in the Philippines.

ADM, a global leader in human, pet, and animal nutrition, has partnered with Pawssion Project; a non-profit organization dedicated to rescuing, rehabilitating and rehoming pets to advance pet welfare in the Philippines.

Through ADM Cares, the company’s corporate social investment program, ADM’s contribution is helping to build a dedicated 25 sqm space within Pawssion Project’s shelter specifically for paraplegic dogs and cats. This dedicated space will house a hydrotherapy facility to aid in the rescues’ rehabilitation efforts. At the same time, it will support nourishment of all pets. ADM Pet Nutrition will be donating complete and balanced petfood including Ganador® – a high quality dog food suitable for all breeds and life stages; and Minino® – a professional cat food for felines of all ages and sizes.

ADM CARES AND PAWSSION PROJECT PARTNERSHIP.
ADM Philippines lead by Clare Torralba, Director, Pet Nutrition, Asia Pacific excluding China, Raymond Molina, Trade Marketing Manager, APeC, Johanna Emata, ADM Philippines Business Development Manager – Pet Nutrition, Dr. Aileen Guerrero, Marcomms and Brand Experience Manager with Malou Perez, Founder, Pawssion Project Rescue Shelter and members of the media during the turnover ceremony held at San Jose Del Monte Bulacan.

“At ADM, we truly believe in the power of community and compassion. Our partnership with Pawssion Project is a testament to our unwavering commitment to making a positive impact in the communities where we are present,” said Clare Torralba, Director, Pet Nutrition, Asia-Pacific excluding China (APeC). “Pawssion Project has an excellent track record in providing care and homes to rescued pets since 2018, and we were inspired to support their purpose and mission, so they can continue their important work to help improve pet welfare in the Philippines,” added Torralba.

ADM Cares is committed to improving the lives of people and animals in the communities where ADM operates, through monetary contributions and volunteerism to initiatives and organizations that are driving meaningful social, economic and environmental progress worldwide. This timely contribution will support Pawssion Project’s vision of rescuing, rehabilitating, and rehoming abused and neglected pets.

UNCONDITIONAL LOVE.
ADM representatives Clare Torralba and Raymond Molinamingling
with some of the dogs and cats in Pawssion Project. 

These rescued animals will get to enjoy Ganador Premium Dog Food
and Minino Yum Cat Food.

The donation from ADM Cares is a significant boost for Pawssion Project, which relies on donations to fund its operations. Malou Perez, Founder of Pawssion Project, added, "We are incredibly grateful for the generous contribution from ADM Cares to support our mission to give stray animals a second chance at a happy life. With their partnership and the donation, we are now able to make our dreams for these pets come true. ADM's commitment to animal welfare is a shining example of how collective efforts can create a profound impact, and we truly believe that their support will open new doors for our organization to get support from the public and other private companies as well,” added Perez.

THANK YOU VERY MUCH.
More than 300 dogs and 50 cats will get to benefit on the donation
made by ADM Cares to the rescued animals in Pawssion Project.

Johanna Emata, ADM Philippines Business Development Manager – Pet Nutrition, reiterates the company’s commitment in supporting organizations like Pawssion Project. “We believe that all animals deserve to be treated with love, kindness and compassion, and we want to help ensure that these shelters have the adequate resources to take care of the pets in their custody.” Raymond Molina, Trade Marketing Manager, APeC, added, “We will continue to support organizations that strive for a meaningful cause, and we hope this paves the way for a brighter future for our four-legged friends.”.

Every day is National Fried Chicken Day!

Happy Fried Chicken Day!

Just in case you didn’t know, July 6 is National Fried Chicken Day! This is the one day solely dedicated to the crispy, golden, and delicious fried chicken that Filipinos dearly love. Although there is no curated historical information on how fried chicken really started in the Philippines, it is undeniable that fried chicken is one of Filipinos’ comfort food, loved by kids (case in point, my son, niece, and nephew) and the kids at heart (ehem, that would be me, my siblings, and my cousins).

Chicken is not only delicious but also nutritious because it is a good source of protein and has Vitamin B12 which supports bone health and red blood cell formation.

And what's the best way to cook friend chicken? Of course, it's with the Philippines' #1 fried chicken essential - Crispy Fry®! Crispy Fry® has a wide array of product offering specially made to deliver delicious fried dishes to perfection.

Spicy Fried Chicken with Gravy

Heat things up and add some spicy flare to your fried chicken. Try Crispy Fry® Breading Mix Spicy variant and enjoy fried chicken with perfect crispness and hotness.

To complement, you may pair it with the new Crispy Fry® Gravy Mix. So easy to prepare. Just mix water and Crispy Fry® Gravy Mix in a bowl, then pour the gravy sauce into a pot and simmer until thickened. And viola! Your homemade fried chicken and gravy are ready for your enjoyment.

Battered Fried Chicken 

If you’re the type who likes southern-style fried chicken, thicker and fuller with extra crunch, try Crispy Fry® Batter Mix.

So simple to prepare. In a bowl, combine the batter pack of the Crispy Fry® Batter Mix with water then mix well. On a separate plate, pour the contents of the breading mix. Coat each chicken with batter mix and then roll evenly one by one on the breading.

In a pot with heated oil, deep-fry the chicken pieces for 8-12 minutes or until golden brown. Drain excess oil using a strainer or colander and you’re all set to enjoy fuller fried chicken with extra crispiness!

Fried Chicken Burger

Who says fried chicken can only be enjoyed with rice? This recipe is so easy to prepare and perfect as quick lunch or merienda.

First, coat the chicken thigh fillet with Crispy Fry® Original Breading Mix evenly and fry for 10 minutes, or until crispy and golden brown. Next, prepare the sauce by combining mayonnaise and garlic in a bowl. Then assemble, on a burger bun, put lettuce, tomato, cucumber, fried chicken, and 2 teaspoons of mayo-garlic sauce.

For recipes, check-out Cookmunity by Ajinomoto Philippines, and like and follow their Facebook Page for updates and more cooking tips and ideas.