The Philippine Book Festival is back, and it's bigger than ever!

For the second year running, the National Book Development Board Philippines (NBDB) is bringing together publishers, authors, artists, educators, and readers at the country’s biggest traveling book festival.

Taking place at the World Trade Center in Pasay from April 25 to 28, 2024, the PBF is a four-day celebration showcasing the richness of Philippine literature, culture, and arts. This unique book fair integrates education, entertainment, tourism, and shopping into a single family-friendly event.

In addition to the extensive collection of published works and titles from the Philippines, this year's festival offers a diverse range of talks and workshops.

Highlights include "A Day with Gwy Saludes," featuring an exclusive book signing and meet-and-greet session with the author. Historian and bestselling author Ambeth Ocampo will lead "Ambeth Without the Overcoat," a book signing session. National Artist for Film and Broadcast Arts Ricky Lee, will present "Trip to Quiapo," while "Dahling Nick: A Tribute to National Artist Nick Joaquin" will honor the renowned writer.

Other sessions include "Aklat Para Sa Accla: New Trends in Boys Love and Girls Love," "Comics Can Change the World" with Patti Ramos, and "Zine-making 101," a workshop on crafting independently-produced "fanzines" led by Komiket's Bunny Luz.

Attendees can anticipate the comeback of the Rare Book Collection by the National Library of the Philippines, which will feature a new selection of rare manuscripts and facsimiles; the Book Bar–a library of sorts filled with award-winning books; Cosplay Filipiniana, a cosplay competition allowing fans to portray their beloved Philippine literary characters; and Guhit Pambata, an exhibit highlighting the creations of some of our best children’s book illustrators.

This year, the PBF will launch the Tabuan Food Hall, wherein guests can feast in between pages.

The festival brings back its four popular realms: Kid Lit, a land just for children, Komiks, which puts the spotlight on Pinoy komiks, Booktopia, home to an abundance of fiction and non-fiction titles, and Aral Aklat, which is devoted to textbooks and educational materials. There will be a Creators Lab, Main Stage, and Kids-at-Play that highlight exciting talks, activities, and workshops more specific to the interests of readers and fans of those genres.

Panels, puppet shows, storytelling with surprise television and movie celebrities, and live performances are also scheduled throughout the four-day festival.

“This year, we have more authors and we bring together the best of Philippine content for the entire family. The country needs more reading spaces that encourage conversation, creation and collaboration. Ang Philippine Book Festival ang nagsisilbing panghikayat ng NBDB sa iba pang mga organisasyon na lumahok at makiisa sa mga programang nagtutulak sa mga Filipino na magbasa dahil ang aklat ay para sa lahat,” said NBDB Executive Director Charisse Aquino-Tugade.

The event is longer this year to give ample time for teachers, librarians, and organizations to research the books they need for their schools. Similar to last year, NBDB is working closely with the Department of Education (DepEd) to train more than 750 book evaluators and procurement officers to scope and evaluate books to purchase for public school libraries and library hubs. Evaluators from all over the country will fly in to source educational books for the students of their regions.

A Feast for the Eyes

The festival will be a feast for the eyes too as it features the designs of talented graphic designer and children’s book illustrators Marc Vincent Soriano, Liza Flores, and Beth Parrocha. Parrocha designed the four realms, finding inspiration in the four major elements: water for Kid Lit; earth for Komiks; fire for Aral Aklat; and air for Booktopia. Each realm has its color as well—pink, purple, yellow, and aqua—to make it easy for guests to figure out which part of the festival they’re in.

“I had fun doing all the visuals. It’s a great opportunity for any artist to be given the whole World Trade Center as a canvas for my art,” Parrocha said.

A Stronger Culture of Reading

The Philippine Book Festival is part of the National Book Development Board’s effort to promote a culture of reading and develop the publishing industry in the Philippines.

“The Philippine Book Fair is a program that, on the one hand, is about celebrating Philippine culture, but on the other hand, encompasses our agency’s long-term plans: improve access for every Filipino reader, democratize distribution, and enable our publishers and authors to keep producing Philippine books,” said Chairperson Dante Francis Ang II.

Register now at https://bit.ly/_PBF2024Registration or scan the QR code. No worries, because entrance is free! The fair is open to the public from 8:00 AM to 8:00 PM on April 25-28, with no entrance fees. For more information on the Philippine Book Festival and to register for free, visit www.philippinebookfest.com.

NBDB urges focus on readership and literacy initiatives; ramps up efforts to boost reading among Filipinos.

The National Book Development Board (NBDB) urges policymakers, educators, community leaders, and stakeholders to prioritize readership and literacy initiatives, while also involving parents in efforts to make reading more accessible to all segments of the population.

This call follows the release of the 2023 National Readership Survey (NRS) results, showing a notable decline in non-school book readership among Filipino adults and children. The survey revealed adult readership at 42% and children at 47% in 2023. Access to books emerged as the primary reason for the decline, with limited awareness of public libraries and constraints like time and distance cited as barriers to visits.

These results have prompted the NBDB to reaffirm its commitment to bolstering existing programs and policies to reignite a love for reading among Filipinos.

“These findings, which provide a much-needed nuanced understanding of Filipinos’ reading habits and preferences, reinforce the fact that access to quality books remains a pressing issue in book publishing and education, so the sectors’ focus now clearly has to be on addressing gaps in access,” said NBDB Chairperson Dante “Klink” Ang II.

Moreover, Chairperson Ang stated that the NBDB and its partners will examine various proposals to develop meaningful policy directives aligned with the objectives of Republic Act No. 7743, which aims to establish congressional, city, and municipal libraries, along with barangay reading centers nationwide. According to a 2018 study by the National Library of the Philippines, only 3% of LGUs have local libraries across the country.

“One of the main hindrances to reading revealed by the survey is access to reading facilities such as public libraries, particularly in the provinces. Some of them are really beyond the reach of those living in mountainous areas, for example. Besides expanding the Book Nook project, we will also work to bring libraries closer to the people,” Chairperson Ang added.

Meanwhile, NBDB Executive Director Charisse Aquino-Tugade emphasized the significance of enhancing NBDB's readership efforts, particularly through initiatives like the Book Nook project. This project establishes reading and storytelling centers across the Philippines, featuring locally published books and serving as distribution hubs for publishers. By offering quality books in various Philippine languages, the Book Nook project addresses access and literacy issues in a single space, fostering education and community engagement in a safe and inclusive environment where visitors can participate in activities, borrow books, and take them home at no cost.

Additionally, the Philippine Book Festival (PBF) promotes a robust reading culture while providing guidance on institutional book purchases. Like the Book Nook project, the PBF brings quality books to readers nationwide while facilitating collaboration between major buyers of educational resources and Philippine publishers.

To encourage involvement in the local book economy, NBDB launched Booklatan sa Bayan, inviting both avid and passive readers to explore literature and culture. NBDB collaborates with reading advocacy groups such as the Reading Association of the Philippines, the Philippine Librarians Association, Inc., and the Adarna Group Foundation, Inc., to synergize efforts in enriching the nation's reading culture.

“Programming must work hand in hand with policy. Besides readership programs, we will push for policies that democratize distribution and enable publishers to publish more affordable books,” Executive Director Tugade emphasized.

“These survey findings should serve as a call to arms: an opportunity to acknowledge and better understand the current state of readership, to reframe the problems they pose in a way that we are pushed to act and change them rather than dwell on them. If attitudes toward reading are less than desirable, then the responsibility to create environments that make reading possible lies with us. The NBDB is hopeful and renews its commitment to better its programs and policies,” Executive Director Tugade added.

The NBDB highlighted that, according to the survey findings, overall attitudes towards books and reading remained positive. The majority of respondents recognized the importance of books beyond educational and professional contexts. Key insights from the survey included the most popular non-school book (NSB) genres among adults (the Bible) and children (picture books), the preferred reading language (Filipino for both age groups), preferred formats (printed books for both age groups), and primary considerations when selecting NSBs (availability for both age groups).

The NBDB enlisted the Social Weather Stations (SWS) to conduct the 2023 National Readership Survey from November 14th to 20th, 2023, with a sample size of 2,400 adults aged 18 and above, and 2,400 children aged 8-17. This survey is the most comprehensive examination of Filipinos' reading habits and preferences and is expected to provide invaluable insights for the agency's readership-focused initiatives.

The Coffee Bean & Tea Leaf® | Creating a Benchmark for Volunteerism and Social Responsibility.

Long before corporate social responsibility and volunteerism became a buzzword for brands and corporations, The Coffee Bean & Tea Leaf® has already made it an intrinsic mission and company philosophy.

It’s a commitment that they took on back in 2008, when they started the Give In To Giving, 12 Cups with The Coffee Bean & Tea Leaf® campaign, an initiative designed to share this mission with its loyal customers.

“It began by taking something that was relevant to customers at the time—the “planner craze,” if you will— and creating something more meaningful that could be an extension of our commitment as a brand to giving back. What spurred out of this intention was a Commemorative Notebook that became a medium for us, and our patrons, to support advocacies in need and share their blessings. It was and continues to be the only journal that encourages more purposeful action towards ones’ social responsibility,” explained Paolo del Rosario, Vice President for Marketing of The Coffee Bean & Tea Leaf®.

Customers were asked to collect 12 stamps and choose from any of the 12 advocacies and organizations that The Coffee Bean & Tea Leaf was supporting. These ranged from women’s groups, to children, animals, the environment, indigenous people or those with disabilities and illnesses. Completing all 12 stamps meant the customer could bring home the commemorative notebook that featured artworks from contemporary Filipino artists and proceeds collected went to each customer’s chosen organization. The original artworks featured in the covers of the Commemorative Notebook were also auctioned and were donated to the charities. The entire campaign was such a success that not only was it well received by loyal patrons; it also won numerous awards.

The following year, The Coffee Bean & Tea Leaf® introduced its follow up with 24 Cups of Goodwill, where proceeds from the campaign were given to its 24 partner organizations. In 2010, for Changing Lives with Every Cup, they shifted their focus on sending scholars to school by partnering with Real Life Foundation and their Adopt-a-Scholar program, where the company was successfully able to send 8 scholars to university.

In 2012, they continued their efforts with the iBuild campaign, which helped raise sustainable housing solutions for impoverished families. And by 2014, they introduced the Brew Your Best Year campaign, which evolved their efforts into giving back to their loyal patrons by helping them give back to themselves as well. Through this initiative, they hope to help each person in their journey towards becoming the best version of themselves. Their efforts through the years prove how a brand can become meaningful in addressing social change.

Is it naïve to expect businesses to take on a responsibility as great as this, the way The Coffee Bean & Tea Leaf® did? Not necessarily.

Companies today, locally and worldwide, are putting more focus on developing a culture of volunteerism and social responsibility—recognizing how working together can make a real difference in the community, while at the same time opening up opportunities for learning, cooperation and leadership within the organization.

What makes The Coffee Bean & Tea Leaf®’s efforts stand out however, is the sincerity that drives their initiatives, where they have managed to uplift the true essence of what it truly means to care.

Case-in-point, expanding annual efforts to now cover a full year of advocacies. Consistently, The Coffee Bean & Tea Leaf® brings people together to participate in various community outreach events. “We place great effort into putting such events together not only for the sole purpose of helping the community, but also to encourage our own Customers and Team Members to spend meaningful time bringing joy to others in an impactful and sincere way,” explains Nella Lomotan, Engagement Marketing for The Coffee Bean & Tea Leaf®.

These pocket initiatives, held monthly, are part of the Caring Cup series. And whether it’s a simple story telling event in a hospital, a physical fitness session with public school students, a tree planting project, an art workshop for children with disabilities, each event is designed to foster the spirit of volunteerism and giving among its participants.

In fact, last February 14, The Coffee Bean & Tea Leaf® made sure to create an avenue to give love and receive love as they mounted the 'Paint the Town Red this Valentines' event. Volunteers spent the day of love giving love to children with disabilities at AIME home via a t-shirt painting activity with the intent of giving kids something that they will always remember.

“The Caring Cup is a way for us to expand and uphold a vision that we have long established for the company, where we hope to cultivate the spirit of volunteerism in our Community. We strongly encourage everyone who wants to be a part of something that impacts the life of others in a meaningful way to visit our stores and sign up for our next events.” ends del Rosario.

Follow The Coffee Bean & Tea Leaf®’s social media pages and subscribe to www.brewyourbestyear.com to stay updated on their Caring Cup events.