Prudential and SuperM Host Virtual Concert and Fan Meet across Asia.

Prudential Corporation Asia (Prudential), the regional headquarter of Pru Life UK, and K-pop super group SuperM threw an unforgettable experience titled “PrudentialxSuperM We DO Virtual Concert & Fan Meet” for fans across Asia over the weekend on Saturday, 7 August. The event was exclusive to the winners of Prudential’s “We DO” campaign and Dance Challenges, as well as users of Pulse by Prudential, the company's all-in-one health and wellness app, across the region.

A special treat for SuperM fans brought to us by Prudential

We DO!

The virtual concert and fan meet brought people together for an uplifting experience in these challenging times. The activity was held as an extension of Prudential’s “We DO Well Together” campaign, which aims to encourage everyone to stay well and healthy, and have fun doing it.

Since the announcement of the PrudentialxSuperM partnership in January this year, the collaboration has encompassed various ways to inspire Filipinos to attain a healthier lifestyle. These include the #WeDoDanceChallengePH where Filipinos are invited to submit a video of themselves dancing to the “We DO” song on social platform such as TikTok for a chance to win tickets for the virtual concert and fan meet as well as exclusive SuperM merchandise.

K-pop fans from Prudential’s 11 markets in Asia tuned in to the virtual concert and fan meet from the comfort of their homes. SuperM lit up the stage and united fans across the region by performing their campaign song “We DO” in their signature dynamic moves. Released in April this year, the “We DO” song showcases efforts by Prudential and SuperM to promote health and wellness, and inspire optimism and positive actions.

Allan Tumbaga, SVP and Chief Customer Marketing Officer of Pru Life UK said, “We are excited to host our exclusive, first-ever virtual concert and fan meet with the widely-popular K-pop group SuperM for our employees, agents, customers, and K-pop fans across Asia. Through this platform, we want to connect people through music and dance and inspire them to take charge of their wellbeing in a fun manner so they can continue to live well in these extraordinary times.”

SuperM, described as the “Avengers of K-pop”, held a very special fan meet activity. Lucky fans had a once-in-a-lifetime interactive experience to get up-close-and-personal with SuperM.

Lucky fans had the chance to talk (online) with the SuperM members!

The fan meet activity was followed by SuperM’s performance of the fan-favourite songs, including 100, One (Monster & Infinity), Wish You Were Here, and With You. An enormous LED screen on the back of the stage displayed a multitude of fans tuning in live and interacting with their favourite idols.

Although Baekhyun and Taemin were not physically present being enlisted in military services, they wanted to spread positive energy to fans through pre-recorded messages shown during the fan meet and actively participated in pre-recorded performances, melting the hearts of their fans at the event.

Baekhyun and Taemin were present on the big screen. :)

SuperM sends love to fans across Asia!

Kai recently tested negative for COVID-19, but unfortunately could not attend the event due to a two-week self-quarantine imposed in accordance with Korean health regulations. He sent his sincere apologies for not being able to attend the event at the last minute.

Prudential Corporation Asia and SuperM launch new “We DO” Music Video

Pru Life UK’s regional headquarters, Prudential Corporation Asia (PCA) and the Korean pop (K-pop) super group SuperM have launched a new “We DO” music video (MV) to encourage people to stay well and healthy, and have fun doing it. PCA announced earlier this year its collaboration with SuperM to launch the “We Do Well Together” campaign aimed at promoting new and engaging ways of maintaining physical and mental health.

The launch of the “We DO” song will be followed by PCA’s “We DO Dance” initiatives across Asia. This is a series of health and wellness initiatives designed to offer people a fresh perspective and approach to manage their health and wellness, especially amid the COVID-19 pandemic outbreak.

Super M, the "Avengers of K-pop".

In the Philippines, Pru Life UK is set to launch the #WeDoDanceChallengePH from April 26 to June 25 via the social platform Tiktok, inviting Filipinos to create and upload their dance covers of the song “We DO”, accompanied by a short caption describing how dancing helps them keep fit.

Participants will get a chance to be recognized in the roster of the Top 100 videos and win a prize in the weekly electronic raffle draw – these include exclusive SuperM x Pru Life UK merchandise, as well as tickets to a regionwide SuperM virtual concert.

“In line with our long-standing commitment to help people protect their health and wellbeing, the launch of our ‘We DO Dance’ series aims to create a fun and exciting way to engage Filipinos to dance and be active to get the most out of life,” shares Allan Tumbaga, Pru Life UK SVP & Chief Customer Marketing Officer.

We Do Well Together!

PCA was the first regional life insurer to collaborate with a renowned Korean pop group. In January, PCA announced to hold a series of events with SuperM to motivate people to lead healthier lives and achieve better wellness in 11 markets in Asia, including the Philippines, Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, Taiwan, Thailand, Singapore and Vietnam.

Find out more about the “We DO Dance” initiatives on Pru Life UK’s website, and/or download Pulse app to be part of the “Dance For Wellness” community.

Watch the “We DO” music video here: https://youtu.be/45eaXV6CJOk.