The little man and I got sick two Saturdays ago (nasty combination of cough, colds, and fever) and last week we were pretty busy with lots of things - his first summative exams, Intramurals at school, and his karate training. I've been too out and about these days that I don't even have the time to watch my Kdramas! (And you know how my day can never be complete without watching an episode or two of them Korean dramas.)
Speaking of Korean dramas, I've got some exciting news for all the Kdrama/Kpop/Kbeauty fans out there! Laneige Meets Fashion - a yearly collaboration between Laneige and an up-and-coming fashion brand - is back, and this year they're teaming up with PLAYNOMORE, a Korean label that's all about 'having fun with fashion'.
Launched in 2014, PLAYNOMORE illustrates contrasting concepts such as luxury versus affordability, and masculinity versus femininity with contemporary wit. The brand gained recognition with the release of the SHYGIRL bag, now an iconic 'it' bag in Korean fashion. A minimal square tote bag, the SHYGIRL is decorated with cute comic book style eyes in sequins and comes in various bright colours.
For this collaboration, the signature SHYGIRL logo was given a makeover, adding a pink heart to the eyes of SHYGIRL. Hence, the birth of the My Darling, Shygirl - a makeup collection that screams of cuteness and femininity.
|Laneige x PLAYNOMORE.|
Sneak peek after the jump! :)
First up is the Intense Lip Gel. an all-new hybrid style formulated to maximize only the good features of a lip gloss and lipstick. Its texture possesses the moisturizing feel of a gloss while also giving off the clean applicability of a lipstick. The Intense Lip Gel has a non-sticky glossy shine and vivid colour payoff, and it also smoothes dead skin cells on the lips.
The Intense Lip Gel comes in 10 different colours, housed in a lovely, limited edition packaging incorporating PLAYNOMORE’s signature comic book style eyes
Also included in the collection is the Jet Curling Mascara, with its tube now adorned with cute little hearts and the signature SHYGIRL eyes. This mascara is God's gift to girls with short lashes, with its revolutionary air gel formula that allows for smoother application, added volume, and instant curl without making your lashes brittle.
Finally, we have the BB Cushion, one of Laneige's most popular and well-loved beauty product. Like the mascara, the BB Cushion will also have the SHYGIRL eyes in its packaging. The BB Cushion is available in two shades - #13 Light Beige and #21 Natural Beige.
|Intense Lip Gel (25,000 Korean Won each).|
|Uber cute packaging! :)|
|Jet Curling Mascara (27,000 Korean won).|
|BB Cushion (37,000 Korean won).|
The Laneige x PLAYNOMORE My Darling, Shygirl Collection will be available at all Laneige counters and boutiques in Korea from September 2015 onwards. I hope this collaboration makes its way to the Philippine market, too! Otherwise, I have to coax my husband to get it for me in Seoul. Haha! :)
|Laneige x PLAYNOMORE Kit (102,600 Korean won).|