Seoul Searching | BrickLive Centre in Starfield COEX Mall!

After our memorable star-spotting experience at the Red Carpet Ceremony of the 53rd Baeksang Arts Awards, Yue and I headed to the Central Plaza of COEX Mall for a bit of window shopping. As we made our way to the adjacent Live Plaza where most of the shoe brands are located, we came across a new establishment that made Yue's heart skip a beat.

BrickLive at Starfield, COEX Mall!

It's the BrickLive Centre, an interactive experiential space for Lego fans. Not to be confused with the BTS-inspired cafe in Thailand, BrickLive was initially launched as an exhibition at the Korea International Exhibit Center (KINTEX) in Ilsan. The month-long event was well-received by the Lego-loving fans in South Korea, which led to the opening of a permanent space in Starfield COEX Mall. 

Someone can't contain his excitement!

The BrickLive Centre opened its doors to the public in early March and features five zones - the Play Zone where kids (and even kids-at-heart) can play to their hearts' content;

Ca't rub the smile off his face, haha!

Find Yue! :)

Busy day at the Play Zone!

the Education Zone, which offers art and cooking classes for a fee as part of the BrickLive Curriculum; 

Class in session.

the Gallery, where you can marvel at awesome Lego structures;

Some of the displays can be touched. :)

Photo ops are most welcome.

It's been awhile, Gandalf!

Mario and Luigi and the rest of the crew.

Totoro!

the Merchandise Zone, where you can purchase Lego sets and official BrickLive merchandise; 

Lego Minifigures on display.

One of mt favorite Korean movies of all time.

and the Cafe, which serves cute and colorful Lego-themed desserts and pastries.

Lego Minifigure cookies.

Macarons. 

Cupcakes.

Mini cakes.

Chocolates. 

And more cupcakes!

The Cafe has a nice and cozy ambiance - perfect for parents to sit back and relax while their kids are in class at the adjacent Education Zone, or have a cup of coffee as their kids play with the racetrack and brick pits at the nearby Play Zone. 

Adults chillin' at the BrickLive Cafe.

I sat on one corner with this macaron as Yue joined the other kids at the architecture building table. I let him play for an hour or so, and he had a blast building with bricks of all shapes and sizes. We could have stayed longer, if only I did not have dinner duties (ergo, shopping for ingredients + cooking dinner) that night.

Brickhead? :)

We'll definitely visit this place again on our next Seoul Searching trip. Hopefully, the Minecraft build zone will be open by then. I reckon Yue can spend an entire day at BrickLive Centre and never get tired of it! :)

BrickLive Centre

Live Plaza
Starfield COEX Mall

Seoul, Gangnam-gu, Apgujeong-ro

+82 2-551-1760

Watch Your Child's Imagination Grow With These Great Ideas.

Magical events take place when you, as a parent, encourage your child's imagination to grow. Of course, imaginative play really takes leaps and bounds when a child is allowed to independently engage in creative thinking. A child who has a well-developed imagination tends to eventually become a confident, successful adult who has an inventive mind. Let your child's imagination grow with these three great playtime ideas.

Photo credit: A Little Mummy Magic

A Fairy Door
Not all doors are as they seem. During imaginative playtime, a young child will see a fairy door as more than an apparatus that opens and closes. A fairy door along with fairy door accessories, such as vibrant backgrounds, create a small gateway where fairies come through to visit. With a fairy door in her bedroom or play area, there is no limit to the places your child's imagination will go.

Photo credit: Fine Art America.

An Elf Door
Fairies are not the only magical beings who enter through a tiny door. A little boy who has a big imagination will see endless playtime possibilities with an elf door in his room. An elf door is the ideal alternative for boys who want a similar experience as a fairy door gives a girl.

Photo credit: Mini Land.

A Roombox
The careful attention to detail given to a roombox makes this play item more than simply a small showcase. A carefully crafted roombox brings a certain realism to any child's inventive ideas. And with made-to-scale furniture and food items, a roombox becomes a world all of its own.

The imagination of young boys and girls is a marvelous gift. It is unfortunate that as children grow, their imaginations tend to become stifled. Therefore, parents should take every given opportunity to nurture their child's creative mind. Visit http://openingfairydoors.com.au/ to see all of the roomboxes, food and furniture, elf and fairy doors and other accessories available at Opening Fairy Doors. 

Sign-Up | Barbie Dream Townhouse + LG 42" Smart TV Event.

The Barbie Dream Townhouse Event is hosted by Mom to Bed by 8.

Prize: Barbie Dream Townhouse

The event dates: 10/15 - 10/30

Free Event ~ Sign-Up Here – Bloggers Wanted Barbie Dream Townhouse Event

The LG Smart Magic Bigscreen Event is hosted by Mom Powered Media.

Prize: LG 42" Smart 1080p Edge-Lit LED HDTV with Wi-Fi and Magic Remote

The event dates: 11/5 - 11/26

Free Event ~ Sign-Up Here – Bloggers Wanted LG Smart Magic Bigscreen Event

Join | Beezer Playhouse Giveaway!

Beezer Playhouses are perfect for kids who love imaginative indoor play! Each playhouse comes with a variety of letters, numbers, and accessories that offer a personal touch.

Beezer Playhouses are cute, durable, and interactive with plastic windows and a strong plastic door frame.  The double thickness cardboard door features a fun doorknob that is easy for kids to turn and plastic hinges which make the door far stronger and more durable than any other cardboard playhouse.  

WIN IT!

One lucky reader will win a playhouse from Beezer Playhouse ($159.99 ARV) for their kids! Giveaway is open in the US and ends on August 22 at 11:59 PM EST.

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