Jollibee Buzzes to the Billboard Capital of the World, New York Times Square.

After a blockbuster opening at New York Times Square, homegrown restaurant chain Jollibee continues to make waves in the Big Apple with digital billboards now already up at the iconic Times Square in New York, the global epicenter of outdoor advertising.

Three billboards featuring its flagship product–the world-famous Jollibee Chickenjoy fried chicken—are now showing at the heart of Times Square’s famous bowtie. It features two models who, after seeing a piece of the crispylicious and juicylicious Chickenjoy, couldn’t resist a bite and grabbed a piece of the bestselling fried chicken from an adjacent billboard.

Homegrown restaurant brand Jollibee joins other global brands
in the Billboard Capital of the World, New York Times Square.

In August, Jollibee Chickenjoy was named “the best chain fried chicken in America” by Eater.com. The distinction comes after Jollibee’s Chickenjoy bested over 15 global brands in four rounds of contests across different categories of chicken – from bone-in, to fillets, to nuggets. Earlier in July, Jollibee was also recognized as one of the Hottest Brands in America for 2022 by Ad Age, driven by its power to draw huge queues to its restaurants.

Today, Jollibee joins other global brands which have made a presence in the Billboard Capital of the World, and is one of the few Filipino brands and personalities who have appeared on a Times Square billboard. 

Taste is Timeless.
The creative execution of the Times Square Billboard features a model
on a billboard adjacent to Jollibee’s Chickenjoy billboard who breaks character
and grabs a piece of Chickenjoy fried chicken from its bucket after seeing it.

This comes at the heels of Jollibee’s successful debut in Times Square, with over 2500 locals and tourists queueing up on opening day and consistently outperforming targets. Alongside its bestselling extra crispy, extra tasty, and juicy Chickenjoy fried chicken, Jollibee Times Square also offers other crowd favorites including the hefty Chicken Sandwich, and Peach Mango Pie, which is made of a crispy and flaky shell filled with real mango and peach.

Jollibee has likewise introduced new offerings into its menu, including a new host of allbeef burgers, salads, and sides that are exclusive to the Times Square location. A notable standout in the exclusive menu is the Jollibee Double Deluxe Burger, which features two 100% beef patties and double the melted sharp American cheese.

The Jollibee Times Square store is the brand’s fourth location in New York. This milestone opening is part of Jollibee Group’s goal of expanding its presence in the U.S. and Canada, in line with its vision to become one of the top five restaurant companies in the world. To learn more about Jollibee North America, visit www.jollibeefoods.com. To learn more about Jollibee Group, its parent company, visit www.jollibeegroup.com

Jollibee to Open in the Heart of Times Square, New York on August 18

Another first in its international expansion plan, homegrown restaurant chain Jollibee will open in the heart of the iconic Times Square, New York on August 18, 2022. The newest store opening forms part of the Jollibee Group’s aggressive overseas expansion and sustained growth in one of its key pillar markets, North America.

Start spreading the news - Jollibee is coming to NYC!

Also known as the “Crossroads of the World,” Times Square is a top global commercial and entertainment hub. Jollibee Times Square will be located right beside Good Morning America and in the Bowtie, where the famous New Year’s Eve Ball Drop takes place. The store is expected to attract new fans and introduce the brand to more mainstream American customers.

“We are excited to spread the joy of eating to everyone and contribute to the diverse and exciting food scene in Times Square,” shared Maribeth Dela Cruz, Jollibee Group’s President for Philippine Brands (Jollibee, Chowking, and Red Ribbon) in North America.

Jollibee makes it to the heart of Times Square,
right beside Good Morning America.

The Times Square branch will offer Jollibee menu favorites, including the world-famous Chickenjoy fried chicken and Chicken Sandwich–each with its own spicy variant, and other favorites such as Peach Mango Pie and Jolly Spaghetti.

Now with 84 locations across North America and over 1,500 restaurants worldwide, Jollibee continues to grow its presence in the U.S. and Canada, with plans of reaching 500 stores in the next five to seven years. Jollibee is the flagship brand of the Jollibee Group, one of the world's largest and fastest growing restaurant companies. To learn more about Jollibee and other brands of the Jollibee Group, visit www.jollibeegroup.com.

Jollibee Group and Yoshinoya International hold partnership ceremony.

The Jollibee Group welcomed Yoshinoya International executives in a Partnership Ceremony on June 25 to celebrate their collaboration that will bring the authentic Yoshinoya Japan beef bowl experience to the Philippines.

Yoshinoya, Japan’s world-famous Beef Bowl Chain, is the first foray into Japanese food by the Jollibee Group. Jollibee Foods Corporation formed a joint venture with Yoshinoya International Philippines Inc. (“Yoshinoya International”) to operate the Yoshinoya stores in the country, with plans to expand to 50 stores in the long term.

The Yoshinoya International executives who attended the private ceremony were Tetsuya Naruse, CEO of Asia Yoshinoya International Sdn Bhd (“Asia Yoshinoya”); Shigekazu Miyata, President of Yoshinoya International; and Shigeo Kurokawa, Director of Yoshinoya International.

The Jollibee Group officially seals its partnership with Yoshinoya International
in a ceremonial beef bowl toast
led by Jollibee Group President & CEO Ernesto Tanmantiong (front row, 3rd from left),
Asia Yoshinoya CEO Tetsuya Naruse (front row, 4th from left),
Jollibee Group President for Philippine Business Joseph Tanbuntiong (front row, 2nd from left),
and Jollibee Group Chief Real Estate and Design Officer William Tan Untiong
(back row, 3rd from left).

Asia Yoshinoya CEO Tetsuya Naruse hailed its partnership with the Jollibee Group during the partnership ceremony. “In the history of Yoshinoya, I can say that we have never encountered a company such as yours. I’ve met the best partners that we could work with and I’m really looking forward to this partnership.”

"We would like to thank Yoshinoya International for partnering with Jollibee Group. Together, under Yoshinoya Jollibee Foods Inc., we will grow and expand Yoshinoya in the Philippines, and we will work hard to make it the No. 1 Japanese restaurant in the country," said Joseph Tanbuntiong, President for Philippine Business of the Jollibee Group.

In a disclosure released in February 2021, the Jollibee Group said it aims to be the leading market developer of foreign restaurant brands in the country, as these foreign franchised brands are expected to contribute to the sustainable growth of its domestic business. Jollibee Group continues to see the success of brands like Burger King, Panda Express, and PHO24 and will apply the same success drivers in expanding Yoshinoya.

Partnership for success

Like the humble beginnings of the Jollibee Group, Yoshinoya started as a family-run shop located at Nihonbashi Fish Market in Tokyo. Today, Yoshinoya has more than 2,000 global locations.

“Our dreams to make it big one day in our respective markets have driven Yoshinoya and the Jollibee Group to continuously work hard and always strive for excellence,” said Tanbuntiong. “With similar values and a true love for great tasting food, we see a strong foundation for success in this partnership.”

“I met Jollibee Group Founder and Chairman Tony Tan Caktiong, and after our conversation, I concluded that there is no other company that we would like to do this partnership with. And although some years have passed since then, we have reached this moment today and it’s all thanks to all your efforts,” added Naruse.

“Part of who we are in Yoshinoya Holdings is being ‘For the People,’ which means reaching as many people as possible with our tasty and value-for-money food—this is also what the Jollibee Group is all about. I look forward to working well together and I commit that we in Yoshinoya will give our full support to the Jollibee Group,” he added.

Now ready to serve the same superior tasting and authentic Japanese Beef Bowls, Yoshinoya is set for its grand opening slated this July.

Wordless Wednesday #40 | Bee Happy!

My cousins are home for a vacay, and since they don't have Jollibee in London,
this is what they feasted on as soon as they arrived.
Check out the little man - the star of the show. Haha!

Wordless Wednesday #7 | Artist at Work.

Wordless Wednesday # 4 | The Boy, the Girl, and the Bee!

It's Wednesday! Bee happy! :)

The Little Pixie and her Jollibee Party.

Ask Filipino kids who Jollibee is, and they'll give you an answer without even batting an eyelash. This orange, oversized, ever smiling bee plays a huge and influential part in Pinoy pop culture. Next to 'mama', 'Jollibee' is one of the most popular first words of Pinoy babies. And that's a fact, based on first-hand experience with my own son.

Jollibee has this magical charm on kids. (Come to think of it, even adults adore this huge happy bee.) Just say that word and it prompts rambunctious toddlers to behave, or to soothe nasty temper tantrums. It never fails on Yue.

So imagine how happy he was last Friday when I told him that we're going to a Jollibee birthday party. His face brightened up with a big smile, like a rainbow streaming across a post-drizzle sky. I was looking forward to this party myself. Because it was no ordinary party, it was actually Ceana's first birthday celebration. I was excited to see my goddaughter, her Mommy, and the rest of our Digitel barkada. (Yes, MyCharmedMom and I go way back - those days when we were both tied up to an 8-5, single, and with no kids yet.)

This was Yue, all prepped up for the party. And wearing his happy face.

Stylin' and profilin': Pink polo shirt from Old Navy, gray cargo pants from Mossimo Kids, white sneakers from FILA. 

Now here's the birthday girl looking all the more adorable in her Tinkerbell costume.

My, oh my! How big our little girl has grown. Has it really been a year?

She really does resemble her cake topper, don't you think? Hee! :)

Tinkerbell!

And who else could be happier than Ceana's Mommy? A child's first birthday will always be one of the proudest moments of any parent. And that's a fact!

Happy as any proud parent can be!

Now here's Yue having a blast at Ceana's party.

Ring-a-rosey! Leading the pack during the game.

He was so proud and happy when he won the game, and got his prize.

Clutching his winnings - a Transformers mini-blaster.

But waiting for Jollibee did make him a bit impatient.

With his godbrothers, Rob and Axl.

At one point he even raised his eyebrows - something he emulated from The Rock. I come from a clan of wrestling fans, so don't be surprised. (Trivia: My son's second name is Austin. It was named after the spunkiest wrestler ever - Stone Cold Steve Austin.)

Photo credit: Carrie Pampolina.

Now see how that smug look turns into this.

The smile says it all.

The little man couldn't get enough of the big bee.

Singing the birthday song for Ceana.

Yue wouldn't even leave Jollibee's side. He stood right beside the mascot until the very last second of the photo opp session. And when that was over and done with, us mommies had our own photo opp.

Photo credit: Carrie Pampolina.
From L-R: Yue and I, Ceana and Icar, Fides and her daughter Coelie, Aileen and her boys Rob and Axl.
These kids are trained in front of the camera. Just like their mommies. Haha!

Jollibee kiddie parties have always been fun and memorable, and here's another one for the books. Once more, happy birthday Ceana! And may you have lots and lots of more wonderful birthday parties to come!

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