Aptly called “L’ART DU LAVAGE — The Art of Washing”, the program kicked off with a touch of elegance as guests arrived to the sound of live violin music. A cultural dance performance followed, showcasing movement and color that celebrated artistry—an introduction fit for an evening that promised both style and innovation. Warm greetings from Haier executives, together with a video message from company representatives abroad, welcomed the audience and provided context on the inspiration behind the launch.
The highlight of the night was the dramatic unveiling of Haier’s new washing machine models. Presented through a fusion of models, dancers, and stage effects, the moment captured both the beauty of design and the sophistication of technology. The Haier HW140-BD14387GNU1, a 14.0 kg front-load washing machine, drew attention with its Direct Drive motor, colorful touchscreen panel, Wi-Fi capability, and advanced functions such as AI wash, smart dosing, ultra fresh air, and Haier’s Essence Wash 2.0. With its tempered glass design, it balances modern aesthetics with everyday practicality.
Alongside it, Haier introduced the HW120-BPD14367S8U1, a 12.0 kg model that carries a BLDC motor, colorful touchscreen, Wi-Fi, AI wash, smart dosing, and the same Essence Wash 2.0 system. Slightly smaller in capacity yet equally feature-rich, it provides households with a flexible option depending on their lifestyle needs.
Completing the lineup was the Haier HS120-BR1BU, a 12.0 kg washing machine equipped with Double Drive technology for enhanced cleaning performance and Fresh Air functionthat helps keep clothes hygienic and fresh even after the wash. With its modern design and efficient features, this unit added another dimension to the range, offering guests a clear look at Haier’s versatility in fabric care solutions.
Adding context to the launch, GFK speaker Timothy Lazaro shared insights on consumer trends in the home appliance market, emphasizing how technology and convenience continue to shape the way households choose their appliances. Beyond product discussions, guests were also treated to an interactive product experience area where they could explore the washing machines up close, observe live demonstrations, and see the technology in action. This hands-on element allowed the audience to appreciate not just the design but also the performance of the appliances.
As the night progressed, guests were treated to live performances, including a violin interlude and a dance showcase. Raffle draws brought excitement and energy, with winners taking home prizes that added to the celebratory atmosphere. Closing remarks and a final toast wrapped up the evening, leaving attendees with a lasting impression of how Haier continues to merge technology and lifestyle in meaningful ways.
By the end of L’ART DU LAVAGE, the message was clear: washing clothes is not only a daily necessity but can also be reimagined as an art form when paired with thoughtful design and advanced technology. Through this launch, Haier reminded its guests that caring for fabrics is not just about cleanliness—it is about preserving the beauty and comfort of everyday living.
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