|Jang Geun Seuk as an aspiring musician in Marry Me, Mary (2010).|
Your Instagram profile is your opportunity to tell people your story. Singer/songwriters are artists and creatives who take inspiration from their lives in order to create their music. Producing songs that people can relate to is a sure-fire way of becoming popular, therefore reinforcing your approachable image with a personal profile that is available for the public to view can only contribute towards this. Letting people know your back story helps you to build up a relationship with potential fans, which in turn leads to a more loyal following. You need to choose the theme of your profile carefully as it needs to give off a professional image too, and try to be as consistent as possible with top-quality photos.
Instagram has a number of features designed to help you boost engagement as well as increase your follower count, so it is important to make the most of these. Firstly, use hashtags in your captions to highlight what your post is about, especially focusing on the kinds of things people are most likely to search for, for example #newmusic as this will bring up your post in searches for that hashtag. The more engagement your posts get the more likely they are to appear on people’s feeds and searches too, so try to do posts that spark feedback.
|Yoo Yong Min in Her Private Life (2019) - barista by day, musician at night.|
Your main aim on Instagram is to have as many followers as possible and one of the best ways to get your name out there is to have a presence in places where your target market is likely to be found. For example, you could contribute towards online forums that discuss new music. 'Cross promoting' aka sharing the posts of other artists will often result in them returning the favour, so you will soon start to be recognised as a reputable singer/songwriter in the same circles.
Instagram is a brilliant marketing tool for business including for those who are trying to promote their own talent to create a career. For more tips on how to succeed in different industries, take a look at therebelsweetheart.com.