Haier lights Up EDSA with Paris Saint-Germain Partnership to Welcome 2026.

Global home appliance brand Haier welcomed the new year by bringing the spirit of world-class football to Filipino audiences, as a New Year television commercial featuring stars of Paris Saint-Germain (PSG) was showcased on a prominent EDSA billboard in Metro Manila.

The local activation forms part of Haier’s global campaign with PSG, which saw landmark outdoor screens light up across major cities worldwide on December 31, 2025. The campaign highlights the shared values of excellence, innovation, and leadership that define both Haier and one of football’s most successful clubs.

Haier became an Official Partner of Paris Saint-Germain in September 2025 through a multi-year agreement running until 2028. The partnership aims to integrate football passion into everyday life by connecting PSG’s champion mindset with Haier’s smart home technologies and user-centric innovations.

The New Year TVC, now visible to thousands of daily commuters along EDSA, features PSG players delivering a festive greeting while reinforcing a champion spirit that resonates with Filipino fans, as global football continues to grow in popularity in the Philippines.

Driven by the same pursuit of excellence seen on the pitch, Haier designs its products around people—powered by technology and proven in daily use. This philosophy is supported by Haier’s global localization strategy, ensuring solutions are tailored to the needs and lifestyles of consumers in different markets, including the Philippines.

Through high-impact outdoor placements, digital campaigns, and global sports partnerships, Haier continues to strengthen emotional connections with consumers worldwide. As 2026 begins, Haier remains committed to delivering champion experiences through innovation, technology, and shared values—bringing global inspiration closer to Filipino homes.

Building on its presence in the Philippines, Haier’s New Year activation brings global football excitement closer to Filipino fans. By lighting up a key EDSA billboard, the brand connects world-class innovation with everyday life, reaching commuters and households alike.

The activation highlights Haier’s commitment to smart, user-focused solutions that make modern living easier and more enjoyable. From energy-efficient appliances to connected home technologies, Haier continues to design products that fit seamlessly into Filipino lifestyles.

With football growing in popularity in the Philippines, Haier’s partnership with Paris Saint-Germain inspires teamwork, passion, and excellence—values that the brand brings to homes across the country as 2026 kicks off.

Pru Life UK Employees Champion Bayanihan Spirit in Brigada Eskwela 2025.

Pru Life UK once again rolled up its sleeves for Brigada Eskwela, the Department of Education’s nationwide schools maintenance programme, rallying employee volunteers last month in support of Pleasant Hills Elementary School in Mandaluyong City.

The initiative began at the Pru Life UK’s headquarters, where employees painted pots and planted vegetable seedlings. These were later donated during a school outreach, part of a wider effort to prepare classrooms for the new academic year. Volunteers spent the day painting walls, cleaning rooms, and organising books—bringing fresh energy to the school community. Pru Life UK also provided painting materials to support ongoing refurbishment needs.

“It’s fulfilling to give back in such a tangible way,” shares Maria Junifer Maliglig, one volunteer. “Seeing the impact first-hand is what makes it all worth it.” A long-time participant in Brigada Eskwela since 2012, Pru Life UK’s commitment to education goes far beyond paintbrushes.

Through its flagship Cha-Ching Financial Literacy Programme, the company has empowered over 1.5 million students across the Philippines with essential money management skills. Read recent story on expanding and fully integrating it in Bicol region here. The Pleasant Hills Elementary School is also a partner school for Cha-Ching.

Complementing this is the Adopt-a-Madrasah initiative, which supports Islamic schools in Mindanao with learning resources, teacher training, and tailored content on Takaful (Islamic insurance), digital skills, and sustainability. In 2025, the programme aims to reach over 1,500 learners across nine madaris. These efforts reflect Pru Life UK’s broader mission: to foster inclusion, champion financial education, and empower communities—one classroom at a time. Pru Life UK volunteers painted pots and classroom walls in support of Pleasant Hills Elementary School in Mandaluyong City’s Brigada Eskwela programme.

Allianz Volunteers and Kids Join Food Rescue Kitchen Activity with SOS.

Allianz PNB Life, together with its employees, their children, and community volunteers, gathered in Quezon City for a meaningful Food Rescue Kitchen activity organized in partnership with Scholars of Sustenance (SOS) Food Rescue PH. Around 20 volunteers from Allianz PNB Life joined the initiative, alongside additional members from the local community.

The initiative is part of SOS and Allianz PNB Life’s ongoing efforts to promote family volunteerism and raise awareness on the pressing issues of hunger and food waste. Volunteers helped prepare, cook, pack, and distribute a total of 500 meals to members of the local community.

The activity reflects Allianz PNB Life’s continued commitment to securing the future of Filipinos—not only through relevant protection and investment solutions, but also by advancing sustainability and community empowerment through impactful partnerships.

ABOUT ALLIANZ PNB LIFE INSURANCE, INC.

Allianz PNB Life, Inc. (AZPNBL) was established in 2016 through a joint venture between German-based Allianz Group and the Philippine National Bank (PNB).

Allianz ranked as the top insurance brand and 29th overall in the 2024 Interbrand global rankings, and it is one of the most sustainable global insurers according to the Dow Jones Sustainability Index. Locally, AZPNBL is certified Great Place To Work and is recognized by the Insurance Business Asia as a Top Insurance Employer in 2024. The company plays an active role in the community, creating a better tomorrow through sustainability advocacies such as food rescue, financial inclusion, and youth empowerment.

AZPNBL currently operates 25 business centers in key cities in the Philippines, with over 400 financial advisors serving customers of its bancassurance partner PNB, and 2,250 active Life Changers™ catering to its agency clientele nationwide. AZPNBL also has an exclusive distributorship arrangement with HSBC Insurance Brokers Philippines, offering insurance propositions to HSBC Wealth clients.

AZPNBL Life Changers™ are committed to the purpose of securing the future of Filipinos in their lifetime financial planning, wealth accumulation, and well-being aspirations, by offering a wide range of life and health insurance products catering to specific needs.

Hemophilia Community Celebrates Success Over World Hemophilia Day 2024.

Hemophilia Advocates-Philippines (HAP), a national nonprofit organization for people with hemophilia and related bleeding disorders, proudly announces the success of its latest awareness campaign. Held at the Festival Mall, Alabang on April 13, 2024, World Hemophilia Day brought together about 250 patients, members, supporters, and advocates from across the country in a collective effort to raise awareness for those affected by hemophilia.

Hemophilia is a rare genetic bleeding disorder that affects about 10,000 Filipinos. However, in the 2020 study conducted by the World Federation of Hemophilia, only around 1,600 cases have been diagnosed and registered.

Through educational discussions led by HAP’s medical advisors from the Philippine Children’s Medical Center and Philippine General Hospital, attendees, mall goers, and Facebook live spectators learned more about hemophilia care in the present age. The gathering also highlighted testimonies of how HAP’s partnerships with other organizations created opportunities and positive impact to improve the quality of life of persons with bleeding disorders.

This event also strengthened our efforts to call forth the attention of the Philippine government to hasten the passage of the Bleeding Disorders Standard of Care Bills that have been pending in the House of Representatives and the Senate.

The generosity and compassion displayed by the guest speakers, advocates, and performers including Peter Harbinson a renowned Australian Opera Singer, underscored the importance of coming together to increase awareness and provide opportunities for individuals living with bleeding disorders to lead better lives.

HAP successfully commemorated World Hemophilia Day thanks to the commitment of its volunteers, donors, as well as foreign and local partners including Festival Mall-Alabang, Save One Life, Project
Share, Virtualahan, Jollibee, and the media sponsorship by Inquirer.net, Cebu Daily News Digital, Pop!, Preen.ph and Be An Inquirer.

The funds raised through donations and merchandise sold will directly support HAP’s initiatives to make information accessible and comprehensive care available at the grassroots level.

"We are overwhelmed by the incredible support we received during this event," said Andrea Trinidad, HAP's President. "Every donation, every step taken, and every conversation had a meaningful impact on the lives of those affected by hemophilia. Together, we are making a difference and providing hope for a brighter future."

HAP extends its deepest gratitude to everyone who participated, donated, and supported the event. The generosity and commitment to their cause are invaluable, and with our continued support, we can all create a world where individuals with hemophilia can live healthier, happier lives.

For more information about Hemophilia Advocates-Philippines and how you can continue to support their mission, please visit hemophilia.ph or contact our Executive Director Ms. France Alviz at 09955505315.

P&G and Whisper Philippines donate period pads to support over 25,000 girls.

More than 25,000 girls in underserved communities across the Philippines will get access to period pads and menstrual hygiene management information and educational materials through a donation by P&G Philippines and Whisper in partnership with World Vision Philippines.

This is part of Whisper Philippines’ #ShareTheConfidence campaign, in partnership with World Vision Philippines and Shopee Philippines, to advance menstrual hygiene education and improve access to period products to girls in underserved communities. Earlier in June, Whisper pledged to match every Whisper pack sold on Shopee and is now fulfilling the said commitment. P&G Philippines will donate Whisper packs to World Visions’ girls’ communities in Laurel, Batangas, Rosario, Batangas, Baseco, Manila, Malabon, Quezon City, Misamis Occidental, and Zamboanga del Norte.

Reports from the organization Save the Children Philippines noted that the pandemic has exacerbated the challenges in managing menstruation, due to an increased absence of adequate resources and support. Furthermore, according to the results of a 2019 study from the World Bank, 8% of girls in the Philippines reported missing school because of menstruation. Through the donation, P&G hopes to increase access to period products and fight some of the challenges surrounding menstruation, allowing young girls to always be at their best.

“Whisper’s purpose is to unleash women and girls’ confidence so they can be whoever they want to be, and our brand’s responsibility is to help create a world where everyone is empowered to manage her menstruation safely, hygienically, and with dignity,” shares Charm Banzuelo, P&G’s Communications Leader for Corporate, Baby & Feminine Care. “For us, this starts with engaging families and schools where young girls are able to first learn about menstrual health. We want to help give adequate access to products and right information that they will carry with them as they grow up,” she states.

Partnering with World Vision Philippines also enables P&G and Whisper to reach communities that need assistance the most. Working with some of the most vulnerable communities in the country, World Vision allows the company to benefit those in underserved areas, who have less education and awareness surrounding menstrual hygiene.

“We’re thankful to work alongside companies like P&G and Whisper who truly advocate for female empowerment,” says World Vision Philippines Director Jun Godornes. “At World Vision, we celebrate our girls’ strength and determination. We hope that when these small actions with P&G are pooled together, we can create waves to transform lives one girl at a time,” he ends.

Sterling Bank of Asia supports San Juan's BJMP Livelihood Program.

Sterling Bank of Asia (SBA) has selected San Juan City's Bureau of Jail Management and Penology (BJMP) as one of this year's beneficiaries of their annual Corporate Social Responsibility (CSR) program, the Kind Heart Gives Campaign.

Persons Deprived of Liberty (PDL) of San Juan City's BJMP showcased their craftsmanship in their parol-making project, which also serves as an opportunity for them to support themselves and their families financially.

In photo (L-R): Raquel Bumbay, VP-Marketing;
Arlene Siongco, VP-Compensation and Benefits,
Ethel Peralta, VP-Management Support Services;
JO2 Karl Julius C. Leano, BJMP representative;
 and Dan Guevara, VP-Center for Learning

The "parol," which is one of the most iconic symbols of Filipino Christmas, is a staple decoration in most houses. "The parol is a great expression of the Filipinos’ faith and hope," said Cecilio San Pedro, SBA's President and CEO. "We'd like to take this opportunity to extend our support to the PDL's of San Juan City as we move towards a brighter Christmas celebration in these challenging times," San Pedro added.

During the announcement of the activity, Sterling Bank of Asia employees also ordered their own parols to bring home and hang in their homes.

“It is inspiring to see how our fellow employees happily bought their own parols as a way of helping these persons deprived of liberty,” said Dulce Edillor, SBA’s Human Resources Group Head. "From a company-led initiative, our fellow employees voluntarily involved themselves in the project,” exclaimed Edillor.

To know more about Sterling Bank of Asia, visit www.sterlingbankasia.com.